What is working for them though?
In terms of having a company, its two guys in their houses, no stock (they even dropship t-shirts) using customer money to front orders of frames a frame-builder is making for them.
Their behaviour is getting worse, more posts about how far they have come (on Instagram?), how great they are and how the industry is complete shite and doesn’t understand them.
I look forward to see how successful they are when they move to a business premises, actually stock-hold items / provide support and genuinely have a product for sale rather than using customers money to front orders.
The way they campaign to make public anyone that says anything they don’t agree with is something I have never seen before – recent Instagram video calling out a customer because he gave a bad FB review, after 3 months of not receiving an item, and that’s apparently ok? This is hilarious after their recent campaign to stop negativity, or is it just negativity if it is targeted at them.
I have recently removed them from Instagram etc as I moved from intrigue to them looking like genuinely pretty bad people with a gang of guys that follow / back them up no matter how badly they behave.