Monthly data

700k uniques
4.6m pages
15.4 min visit duration

Data: SemRush March 2023

Singletrack launched on April 1st 2001. Not only was this April Fool’s day but it was also in the midst of the Foot And Mouth outbreak that closed the entire British countryside. Despite that, this truly independent media brand has quietly grown to become the world’s 2nd largest dedicated Mountain Bike media brand with a truly staggering reach and influence.

  • 43 million page impressions in 2022
  • We recently crossed the 1 billion pages delivered mark
As of July 2021: Source – Google Analytics









Advertising Options

Our options for your marketing go far beyond mere display advertising. Check out some of the tools we have to offer.


Still a vital part of any campaign with proven effectiveness and data plus a vast array of targeting options.


Our weekly newsletters have impressive open rates. 45% are opened each week, and 80% of users open at least one a month. That’s 9000 readers each month, and rising.

Sponsored Content

Create a permanent impression by working with our editorial team to create engaging content around your brand message.

Resort Guides

Attract visitors to your resort, hotel, bike shop or guiding company. Our team can come to you and profile the best you have to offer.


Our growing podcast audience is currently reaching 4000 listeners per month.


YouTube, Instagram reels and our own site hosted videos give a range of platforms for you to reach our audience.

Recent Sponsored Content

Content produced by our in-house marketing agency, Singletrack Studios. A fully resourced agency calling on trusted editorial expertise from both in-house and select external content creators. Includes in-house SEO optimisation experts and a built in distribution network of over 2 million users across social and web makes us a one-stop-shop for your marketing goals.

Introducing the new JLOQ V2 Locking Lever for 1UP bike racks

Orbea Occam LT or SL? Here’s how to decide

Calibre T3 Hardtails: High stoke, low budget

Death By Enduro – A Survivalist Epic

Click the button to see our extensive collection of permanent sponsored content

Integrity > Trust > Influence
Integrity leads to trust.
Trust leads to influence
User that count

Our magazine readers are our full members and they enjoy many benefits of membership. One is the lack of display advertising in their browser when they visit our site.

These users are our most engaged audience. They are the true high spending bike enthusiast prepared to spend money on their daily content fix.

Pages/sessionTime on siteBounce
Full Members7.7000:14:0614.87%
Free Members6.4200:12:2816.57%
Guest Users4.3400:06:5736.30%
Source: Google Analytics June 2023
Our Full Members
  • Visit the site more often
  • Spend longer on the site with each visit
  • View more pages on each visit
  • Represent our core demographic of highly engaged mountain bikers.

5900+ Full members (July 2023)

Campaigns that reach our full membership
Online display campaignsNO
Sponsored contentYES
Magazine display campaignsYES
Online competitionsYES
Issue 149 Content Consumption
  • Print copies delivered: 4,147
  • PDF copies downloaded: 471
  • eBook Copies downloaded: 23
  • Dealer copies: 100
  • Web story reads: 33,134

Contact us

For all advertising queries, prices, specifications and more options contact and speak to Ross.

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