Looking at the videos through my film-making/producing eyes.
Two types –
i) from the ground up films with original footage (Truss/ Sunak)
ii) and basically a raid of the Getty library. (Mordaunt)
The second type is the most disingenuous as they just used tacky stock footage to fill the gaps and are clearly the last minute jobs with voice-over.
Liz Truss’ video gives the impression that Liz Truss is lacking confidence in Liz Truss becoming the next prime minister.
EYELINE!
Liz Truss’s eyeline is terrible though she’s quite clearly reading from a bit of paper rather than a teleprompter – which would have looked 10x better so she could have looked into the camera.
Sunak has stolen some of the music I used on a corporate film years ago. Chancer.
They haven’t got Ken Loach so they’re screwed.
I’m giving the best award to Truss though because at least it’s short and not overblown. Her eyeline is shit though. Wonky honesty.
However I don’t think any of these films are particularly slick or good really.