oh and Nukeproof of course but who would buy the whole thing to get the brand (Again with no stock)
Lunchtime ride ponderings:
They’ve cleared out Ragley, maybe it was a small brand and wasn’t worth much more than the stock?
They’ve sold off all the Vitus MTB’s, but not the road bikes, my guess is they’re going to try and package that up as a road brand and sell it separately.
Same with Nukeproof? They sold of the gravel framesets a while back. Leaves the core business of the MTB’s as a nice package for someone to take on.
Which just leaves the big-ticket physical/virtual assets of the shopping side of things.
And the assorted other in-house brands (lifeline, DHB, etc), which as mentioned before probably aren’t worth all that much as a brand without much of a going concern (see Brant buying Onza for less than the price of a 2nd hand Fiesta). DHB probably doesn’t have enough brand recognition to appeal to the likes of Mike Ashley or VC’s in their own right, but might appeal to another outdoor clothing brand with no cycling presence, like Rab or Terra Nova, they’d have the resources to bring bits of them in house and make savings. Whereas Lifeline, every distributor already has an in-house brand of tools and consumables so I can’t see that surviving outside CRC.
