Realistically once this blip of bankruptcy stock dumping is over I’m certain everyone will go back to 10% discounts max and RRPs will all go up 20-30% to reflect reality. Prepare to pay alot more soon!
Dunno, I’m desperately trying to avoid looking at the CAAD13’s that are 50% off at the moment…….
There seems to be a lot of overstock in the industry. Those 2023 Cannondale’s have 11s Ultegra which is ~2 years past the launch of R8100 12speed now. They were old-tech when they hit the shop floor. So does that mean Cannondale / PON are sat on years of Shimano groupsets they need to sell? It seems very odd they’re trying to sell £3k RRP road bikes to a notoriously snobby/tarty demographic with a 6 year old Ultegra groupset when there’s now 12s 105 in both mechanical and Di2 to hit that price point.
Everything still feels a lot more expensive than ~2014, back then no one had a clue what SRAM/Shimano RRP was, it was just some hypothetical figure and we all thought £70 RRP was an obscene amount for a mid-tier rear mech when every shop sold them for ~£35.
Obviously the industry isn’t going to run at a loss, but this might mean R&D budgets get cut. Less £1800 halo products like wireless group sets using yet another proprietary hub/mech hanger. R&D spent more trickle down to GX/SLX/105 and prices stabilizing a bit. I.e the engineering meeting starting with “how can we make a £100 cassette lighter” or “how can we make this 400g cassette cheaper”, not “can we make a lighter cassette at a new higher price point”.
I didn’t know Brant bought Onza, interesting…
Well he posted something like “interesting news coming tomorrow”, then a link to the M&L auction where someone had paid ~£5k for the Onza band. So I might be putting two and two together and making 5, but feels more like a 4.something at worst.
