I wish I could design bikes – I’d be phoning Planet-X.
It’s not that difficult, really. You might need some experience in using materials, but the most important thing is to find a Taiwanese factory who make tons of stuff for other people, who will do the hard work for you. Maybe get a British frame builder to knock up some prototypes first, give them to a couple of your mates who work for mountain bike magazines, get loads of free publicity, and- bingo!
Got to applaud the On-One business model, tough. That’s where the real skill lies; market a product that people want, hype it up to the max, and sell it a lot cheaper than people might expect.
For a little company to have gained such iconic status in British mountain biking, is fantastic, though, so hats off to Brant and Dave.
Will CRC be producing their own branded bikes, now, then?