And trying to steer people in a healthier direction is a bad idea, why?
because, in this case, it seems to be being presented as an ‘all or nothing’ package: ‘live like a cave man, you’ll feel great’.
Most people aren’t prepared to completely change their whole way of life but might, possibly, accept that watching half an hours less telly a night and going to bed earlier would bring health benefits.
No one likes ‘big bang’ changes – you only have to see what happens whenever stw gets a redesign – but may accept incremental changes that lead to a similar conclusion. What’s on offer here is too big a hurdle for the people who need to make the changes to cross.
So, by all means encourage a healthier lifestyle but don’t dress it up as being a return to some utopian past where the vast majority of people were malnourished and died young.