Hi Drac,
I’m not the most tech savvy guy, so I might not get some of the terms right here, but…
Although I noticed there was this new ad appearing every time I looked at STW recently, and that it had some kind of video content which was always running, I assumed it was like a lot of other ads and was just a gif or flash that doesn’t use much data, so thought nothing more of it.
Then I got an auto-notification from my broadband supplier to tell me that I’d exceeded my monthly plan and would be charged for extra data. They said I’d used 2 GB in two days. As I’d never used this much data in so short a time before I queried it, and asked them where it’d gone. I had to wait 48 hrs for their reply, but it came back that on one of the days in question I streamed 1 GB of data from a provider called “Epic TV” between 9:30pm and 11:15pm. Don’t ask me how they knew it was them – but they did.
That didn’t ring a bell at first, but next time I logged onto STW – there it was – Epic TV! When I moused over the video this time I realised it wasn’t some flash loop or gif but was live streaming HD video like Youtube or Vimeo does. Furthermore it starts automatically as soon as you open STW, and even if you pause it, as soon as you go to the next page it starts up again!
I’m in the habit of leaving STW on my screen all evening while I go away from the computer to do other stuff – have dinner, watch a bit of TV, etc. It turns out all that time Epic TV was downloading video – once one video clip ends, it moves straight onto the next.
I think this is a questionable practice at best, and probably contravenes some consumer code of conduct somewhere. Either way, I’m not suggesting ads are banned, or even that video streaming is banned, but I think it should be ‘opt in’ ie you have to click on it before it starts gobbling your data allowance.
Sorry for the lengthy explanation, but you did ask…