– and they target the litter at source, by putting pressure on the companies to invest in changing consumer behaviour, redesigning packaging etc. Hopefully tackling litter at source
It’s great but I just don’t see how you can change people who literally do not care in the slightest. In fact, that little bit of rebellion in chucking stuff aside is seen as a win by them.
McDonald’s packaging is a classic example that we see just everywhere.
Yes, there should be way less of it at source, but still, it’s the funkwits that chuck it out of their cars that are the issue, more so than the packaging itself.
You can’t design-out moronic people from the equation unfortunately.
We shouldn’t have to constantly design around and allow for the twonkwittery of human beings.
We do though eh…