Specialized threaten to sue over Roubaix name!

Specialized do make fantastic bikes and their warranty department is excellent should anything go wrong

Shill!

Iolo I disagree.

Post my third pair of Specialized shoes falling apart I put my $$$ into other companies.

You kind of expect these PR gaffes from non cycling companies.
For one of the biggest cycling brands in the world, the company behind the first ever mass produced MTB, you sort of assume that they’d be aware of the power of social media, PR and marketing and they might be aware of how media savvy most cyclists are. Epic fail. (Using “epic” in the non-Specialized trademarked sense of the word there…)

Somewhere at Specialized HQ, there must be some high level WTF?! meetings going on now cos they’re getting such a hammering on FB, Twitter and cycling forums worldwide.

I know it’s been mentioned but this company used to be Epic Designs. Basically a one man operation at the time in Alaska. Until Specialized got their meat hooks into him. Specialized can suck it
https://www.revelatedesigns.com/index.cfm?fuseaction=store.catalog&CategoryID=1&ProductID=6

I’d refrain from using the word Epic poster. You will receive a legal letter for that.

I’m definitely trademarking Gnarpoon.

TBH though, Specialized’s ninja lawyers have led to a 90% cut in the use of the word “epic” to describe completely everyday things, so it’s not all bad.

The Spesh FB page is rather busy

They’re getting a bit of a hammering. Have they issued any sort of statement?

Yup, as I mentioned above. I knew they had had to change from ‘Epic Designs’, I didn’t realize till this thread that it was bloomin $pecialized who did that.

To be honest, if ANYONE in the world had a right to use that word, it was ‘Epic’ Eric Parsons.

Q; what’s the difference between $pecialized and cotic?
A; $pecialized have no souls…..

I’ll get my coat.

Shameless ****.

I’m tempted to start a facebook group and see if a similar outcome to that for The South Buff person can be achieved. See if things can ‘go viral’.

Looks like someone started one

Well I’ve rewritten my christmas to score off a few specialized accessories.

Intend to spend my $$$ elsewhere in future.

#Corporatewankers

I know it’s been mentioned but this company used to be Epic Designs.

This bike company[/url] used to be Epic cycles too…

Amazing think I’ve heard it all now L:OL

So Specalize are the only ones that can make Enduro bikes then ?

They’ve patented the ‘word’ AWOL too. It’s for their line of touring bikes, cuz no one ever thought of doing long trips on a bike before.
#****

Next time you see a Specialized rep/stall shout Roubaix!

just had email from cyclesurgery announcing specialized sale, coincidence?

I think their PR Dept are heading for their worst Monday morning ever.

Sounds s bit like Paris Hilton trade marking Thats Hot

Do we reckon there’ll be a cringey snivelling “we got it wrong and are just trying to protect our brand” type statement?

I find it amusing that the Specialized Roubaix is useless at riding along bumpy roads:

http://www.cyclingwest.com/specialized-roubaix/

Just been on there FB site to register my disgust. Ironically I own. Roubaix bike and absolutely love it.

Im about to name my small cafe “Special-Eyes Cafe” ..am i gonna get sued for this? 😐
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But hey, I am Danger 😈

Thumbs down for Specialized (not that they were ever up)

Disgraceful. The whole trademark / patent / copyright thing has become silly. Hope specialized do get hit where it hurts for this. The bike world can lose its ford mondeos and fiestas.

Just another reason not to touch anything made by Spesh. Right up there with Ellsworth and Speedplay.

Specialized off the new bike list then. No Storm Control tyres either now for winter.

God bless America…. (…n lawyers). 🙄

Spesh actually sponsor this event! ….

I’m going to buy a cafe roubaix jersey or t shirt.

Double post.

Just take a look at the comments people have left on Specialized’s Facebook page. Corporate bullying not cool apparently!
FaceBollocking

Yet another reason why some people really shouldn’t be allowed in front of a computer.

I think the people putting up pictures of their bikes with the logos blanked out are amazing. Just waiting for the first Ebay auction to pop up, complete with illiterate rant in an attempt to ‘stick to to the big S, man’.

Love this tweet from the Bristol. Trails Group:

@BristolTrails: Roubaix Roubaix Roubaix Roubaix. Go on, @iamspecialized, sue The Kaiser Chiefs while you’re at it.

It’s all a storm in a teacup propagated solely by social media. Next month we will all have forgotten about it.

Forgotten about what?

http://imgur.com/gallery/RGzVVjy

“All your Roubaix are belong to us”
thats proper ranting is that!

from fb