- Specialized threaten to sue over Roubaix name!
Depending on one’s point of view, one could see it as PR, certainly.
The reason it annoys me though, is because it’s the name of place in France, and part of the name of a world famous cycle race.
It’s specialized deciding to have the monopoly over something which is previously ‘public property’.
It reminds me of how The North Face nearly sued the college student in America for selling his own spoof brand of clothing called The South Buff, they called off their legal action once people got wind of it and thought they were being overly heavy handed.Posted 6 years ago
I expect that this only applies in N. America but even so it’s no big surprise. Much like their other recent case against. VolagiPosted 6 years agoDugganMember
Can see why this is making people angry but I think the ‘offence’ is surely that Specialized were able to register the trademark in the first place.
Once it was a registered trademark then they were clearly going to enforce it- like the quote in the article says, the guy could have found this out with a simple search and as it is a trademark they are kind of obliged to enforce it or lose it.Posted 6 years ago
Someone has posted a link to the TM site on Twitter. Shops aren’t covered so it seems pretty clear that Specialized are hoping to just force this through on the basis that the owner can’t afford to defend it.Posted 6 years ago
I suspect that the truth is that Specialized are probably big enough now that most people buying their bikes won’t ever hear about this so they don’t care about any small losses.
Regarding the comment above, they’ll claim that they’re protecting their ip because if you don’t it can be claimed to have passed into the public domain.Posted 6 years agocrazy-legsSubscriber
I expect that this only applies in N. America but even so it’s no big surprise.
The trademark only exists in North America where, by law, you’re required to defend trademark infringements. Otherwise there’s little point in having the trademark.
But cos it’s only in N. America, it explains why Fuji can get away with this:
And Endura can get away with this:
Still, it’s keeping the cycling community occupied on Twitter and internet forums. 🙂Posted 6 years agoSuperficialMember
So the bike shop was established in 2012. Which is fine, but by that point the name Roubaix was pretty well-known as a Specialized brand. I think I was aware of Specialized’s Roubaix bikes before I knew the story behind the name. So yeah, I think some people who see the shop name might automatically think ‘Specialized’.
Of course you gotta have some sympathy for the bike shop, but there have been more severe injustices done in the International MegaCorp vs Small-Town LittleGuy battle. And as an aside, I don’t see what it’s got to do with any wars or PTSD.Posted 6 years ago
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