Specialized threaten to sue over Roubaix name!

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  • Specialized threaten to sue over Roubaix name!
  • cynic-al
    Member

    Interesting. SBC are pretty aggressive (as are trek AFAIK).

    Odd that they’d get to own IP rights in “Roubaix” but we’ll never know until it’s tested in courts.

    The “victims”‘s story re his PSTTD/time as a veteran etc is PR in a similar way…

    Premier Icon tomhoward
    Subscriber

    Change the name to cafe roobay?

    dabble
    Member

    Change it to Roubiax, not many people would notice.

    Premier Icon Onzadog
    Subscriber

    Well, I don’t think I would confuse the two and I have to say, it does make me slightly less inclined to keep the specialized tarmac on the shortlist of road bikes I’m looking at.

    Interesting outcome of specialized “protecting their business interests”.

    TimothyD
    Member

    Depending on one’s point of view, one could see it as PR, certainly.

    The reason it annoys me though, is because it’s the name of place in France, and part of the name of a world famous cycle race.

    It’s specialized deciding to have the monopoly over something which is previously ‘public property’.

    It reminds me of how The North Face nearly sued the college student in America for selling his own spoof brand of clothing called The South Buff, they called off their legal action once people got wind of it and thought they were being overly heavy handed.

    cynic-al
    Member

    Didn’t Cannondale get some rights over “Freeride”?

    Perhaps we should all email SBC telling they are being ****.

    Premier Icon Northwind
    Subscriber

    dabble – Member

    Change it to Roubiax, not many people would notice.

    Doesn’t work (for exactly that reason)

    TimothyD
    Member

    I’m tempted to start a facebook group and see if a similar outcome to that for The South Buff person can be achieved. See if things can ‘go viral’.

    Rob Hilton
    Member

    specialized tarmac

    Lafarge could take down Specialized! http://www.tarmac.co.uk/

    faz083
    Member

    I think this is fair. They own the trademark. Just change the name.

    Premier Icon jameso
    Subscriber

    Reminds me of when that green energy drink brand went after a micro-brewery. They backed down after a general social media backlash.

    Premier Icon jameso
    Subscriber

    They own the trademark. Just change the name.

    Roubaix tights, Roubaix the town, etc. It’s just a name that they borrowed from a map, and cycling culture in general.

    clubber
    Member

    I expect that this only applies in N. America but even so it’s no big surprise. Much like their other recent case against. Volagi

    http://m.cyclingnews.com/news/specialized-v-volagi-verdict-choi-guilty-forsman-not-guilty

    andrewh
    Member

    My winter road bike is a Claude Butler Roubaix (2007 I think, a red one anyway)
    Did Spec not get all grumpy about another bike company using it for the name of a different bike? Or did CB use it first? Maybe they could sue Spec…

    Premier Icon leffeboy
    Subscriber

    The name is already associated with cycling so it is difficult to see how they would succeed. However in the end it is often the deepest pockets that win, however clearly that is wrong 🙁

    wrecker
    Member

    Spesh have loads of history of behaviour like this. Mega corps arseholes!

    slowoldgit
    Member

    There was a Mr Spielberg who wanted to claim he owned the word ‘Jurassic’. He didn’t get very far.

    Premier Icon Bregante
    Subscriber

    Change it to Allez Bikes?

    ormondroyd
    Member

    Warrants a boycott. They don’t own cycling’s heritage

    Duggan
    Member

    Can see why this is making people angry but I think the ‘offence’ is surely that Specialized were able to register the trademark in the first place.

    Once it was a registered trademark then they were clearly going to enforce it- like the quote in the article says, the guy could have found this out with a simple search and as it is a trademark they are kind of obliged to enforce it or lose it.

    LoCo
    Member

    What are they going to annex the town as well or something?! Muppets

    allthepies
    Member

    probably some 6-figure salary “brand manager” just woken up, due a performance review and decides this is what needs to be done to show their contribution.

    clubber
    Member

    Someone has posted a link to the TM site on Twitter. Shops aren’t covered so it seems pretty clear that Specialized are hoping to just force this through on the basis that the owner can’t afford to defend it.

    http://www.cipo.ic.gc.ca/app/opic-cipo/trdmrks/srch/vwTrdmrk.do?lang=eng&status=OK&fileNumber=1331172&extension=0&startingDocumentIndexOnPage=1

    stevious
    Member

    I hope they realise that this kind of behaviour is more damaging to their brand than a guy with a shop named after a town. What they’re effectively saying is ‘Our customers are too stupid to tell two clearly different businesses apart.’

    clubber
    Member

    I suspect that the truth is that Specialized are probably big enough now that most people buying their bikes won’t ever hear about this so they don’t care about any small losses.

    Regarding the comment above, they’ll claim that they’re protecting their ip because if you don’t it can be claimed to have passed into the public domain.

    Premier Icon crazy-legs
    Subscriber

    I expect that this only applies in N. America but even so it’s no big surprise.

    The trademark only exists in North America where, by law, you’re required to defend trademark infringements. Otherwise there’s little point in having the trademark.

    But cos it’s only in N. America, it explains why Fuji can get away with this:

    http://www.evanscycles.com/products/fuji/roubaix-15-compact-2013-road-bike-ec041879

    And Endura can get away with this:
    https://endura.co.uk/product-detail.asp?ProductID=35

    Still, it’s keeping the cycling community occupied on Twitter and internet forums. 🙂

    Premier Icon coolhandluke
    Subscriber

    I’d rename it the Specialised Roubiax cafe

    That ought to work!

    cynic-al
    Member

    Top thread reading there!

    DanW
    Member

    I hope they realise that this kind of behaviour is more damaging to their brand than a guy with a shop named after a town

    Based on Specialized’s previous history of legal action against common sense…. no they will not realise 😉

    slowoldgit
    Member

    And will they claim to own the name Paris next?

    DanW
    Member

    And will they claim to own the name Paris next?

    Well surely they most own one of the most overused words lately too… EPIC!

    TimothyD
    Member

    Yeah, he could call it Paris-Roubaix café Cycles? Doesn’t sound as good though.

    …P-Roubaix Café Cycles?

    hexhamstu
    Member

    How can it be specialized IP when it is also the name of a town?

    JCL
    Member

    They also have ‘Epic’ trademarked. I don’t blame the Specialized lawyers, I blame the stupidity of a copyright system that allows such words to be copyrighted. However, it’s nothing compared to the madness that Monsanto has been allowed to get away with.

    clubber
    Member

    They’ve trademarked that too. Please edit your comment 😉

    Superficial
    Member

    So the bike shop was established in 2012. Which is fine, but by that point the name Roubaix was pretty well-known as a Specialized brand. I think I was aware of Specialized’s Roubaix bikes before I knew the story behind the name. So yeah, I think some people who see the shop name might automatically think ‘Specialized’.

    Of course you gotta have some sympathy for the bike shop, but there have been more severe injustices done in the International MegaCorp vs Small-Town LittleGuy battle. And as an aside, I don’t see what it’s got to do with any wars or PTSD.

    Premier Icon Rusty Spanner
    Subscriber

    I’ve just been outside and hopped over a rock.
    I may jump over a stump later.

    That’ll teach ’em.

    Premier Icon Haze
    Subscriber

    Specialized Hardrock Cafe?

Viewing 40 posts - 1 through 40 (of 294 total)

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