Mike Ashley’s entire e-com platform (across all of his brands) seems to be built on the customer paying for delivery and returns and customer service being irrelevant. To him that makes sense. Why should he pay for postage like some other mugs (answers on a postcard please…)?
Meanwhile back in the competitive real world there are plenty of bike specialists (including lots of smaller shops now doing a good trade online – ironically kind of like CRC and Wiggle themselves started!) all offering free delivery, better range and better service.
I was a regular Chiggler. Great range, great prices, easy delivery and returns. Not any more. I never shopped at Evans for the same reasons I won’t now shop at CRC or Wiggle.
Having said that, I interviewed somebody from the Ashley empire for a job last week. They were bright and they spoke highly of how the business is doing, so maybe I am in the minority and most customers are less discerning. He probably won’t miss my money, or that of many like minded bike geeks who sadly make up the minority of the bicycle consumer market. Most people are not at the enthusiast end of the market like the STW community. Most are happy with the BSOs that Ashley’s empire now serves up.
Either way, I do feel like a chapter of my bicycle shopping has come to an end and it kind of feels like history repeating itself as other smaller challenger shops rise up to fill the gap left by CRC/Wiggle. Maybe I will start scouring the back pages of Cycling Weekly for mail order like I did 30 years ago!!!!