MadEdgar: Yes. We are all being ripped off by the marketing of major brands. If PX/On-one can make a profit at this level, as do Lidl & Aldi with their equivalents, then everyone else is also buying them from a Chinese factory at the same level and are simply charging what their network and our bad habits allow for.
These helmets are absolutely grand; I’ve an xc for summer trail and commute use and an enduro for winter commuting. The latter is a bit chunkier and has less venting, it covers more of your head and is less drafty in cold weather. I don’t get on with Spesh helmet shapes but have in the past got on well with some Giro, Bell & MET.