Re their drop off on social media I believe from what I have seen on their IG that Jordan one of the founders has had phone issues. Either lost it broken so his social media continuity has been interrupted somewhat. Personally I can believe that and I’m not so much into the conspiracy theories around them. I’ve had my own dealings with Sick and whilst I’m never going to be in the market for their core products, I did purchase some of their early merch which, you guessed it, was months late.. however they were v patient with me, courteous and the raport the whole time was fine for me.
That was about a year ago I should say and it’s been exiting to watch them as an early fan, push some big ideas out there since. I’m torn these days by the reports of poor service but have to concede there’s only so much you can read (and hear first hand I should add) that makes me worry for them. I don’t believe for a second all the crap about them setting this all up for some sort of gain on the merch front, and I genuinely think their hearts have always been in the right place- and their vision, in my opinion, has been really spot on. The retro feels with the modern tech, the ingredients are there and I think we all agree that theres the DNA of good MTB stuff in there if we take the mud slinging out of it.
Believe me I love watching the world burn as much as the next spiteful rage filled online see you next Tuesday, but I think the world is actually a poorer place without things like Sick happening, particularly in MTB. I don’t know how it will end or survive but I wish them, and their customers the best personally. It’s sad.