This has to be one of the greatest threads ever. The plot gets thicker quicker than an episode of midsomer murder. How will it end ?
Will Sick bikes come good and frames get hand delivered to long waiting customers to the sound track of Carly Simon let the rivers flow, whilst pulling rad hand jesters and sticking their tongues out.
Or to the music of the Alan Parsons Project, you’re gonna get your fingers burnt. will we wake up one morning to find sick bikes, their website and social media gone, with the founders blaming unrelenting and negative social media pressure, whilst 2 weeks later we see them on IG living it up in some exotic mountain biking. location.
Only time will tell.