There are two companies, Rich Energy Racing, who say they are in the business of ‘Other sports activities’ and Lightning Volt (was Rich Energy), which is the drinks business. Red Bull have a similar approach, the drinks business and the racing business, that run the F1 team etc. Guess Storey had similar plans, and is still active director of the Racing bit.
Note the company name doesn’t need to be the same as the product – I’d imagine the drink will still be called Rich Energy so that won’t change.
And yes, it does give the impression Storey is still tweeting – but perhaps that was a style LV are now continuing with??