A magazine more STW than STW itself

In a similar vein: there is a shop near me called “Bike, Book and Hatchet” – is there a more STW shop in existence?

Guys, I’ve got to admit that reading this thread has been astonishing.

Firstly, it starts off by completely missing what I’m actually attempting to do, and instead focusses on my tiny blog through which I’ve been trying out a few things to hone my idea.

There then ensues plenty of half-cocked, knee-jerk reactions.

Secondly, the irony was not lost on me that a lot of focus was brought to bear on a post about my jeans (which I do love), which a lot of you apparently hated and thought was a waste of time, only to then have a massive chat all on your own about the merits of washing jeans or not, which is pretty much why I decided to not wash my jeans in the first place.

And then thirdly, you resorted to making up inane nicknames for me so you could laugh at what a loser I am.

Honestly, this is the sort of ignorance you don’t get to experience in many places.

I would advise that before disparaging me or my magazine idea, that you at least wait until I launch it on Thursday, read everything I’ve got to say, and then make your minds up.

If after that you think it’s all rubbish, then fair enough.

Thanks again for the support.

Lots of love,
Beardy McAxerson aka Cockmonkey

is there a more STW shop in existence?

An Audi dealership with a personality disorder and a sideline in pretentious overpriced watches?

Hello Beardy McAxerson aka Cockmonkey ( 😆 )

Apart from the non washing of jeans thing (which wasn’t really you, it was mike the dirty norverner) that makes my legs itch and the being a father thing, it sounds quite interesting and shall look out for your mag. Good luck!

(Really don’t think the average stw’er is going to be your target audience though so don’t be surprised at their comments!)

Thanks mate!

I just can’t believe people can go around with such a blinkered vision of the world…

Jamie

I haven’t actually met any STWers but I imagine most of them to be similar to Jeremy Clarkson in both outlook and dress sense. So don’t pay them much mind. Good luck with the mag.

I have a pair of selvedge Edwins I bought in 2008 that I have still to wash btw.

Jamie.

Not laughing at you personally, just the whole idea of not washing your pants for 6 months.
It is a bit odd really, isn’t it?

I’ve looked at your blog but I still don’t quite get what you’re trying to do?
Or why you don’t wash your jeans, but that other site explains that.
I think.
🙂
Good luck with the mag, hope it works for you.

BTW, if this thread has upset you, have a look at the recent Top Gear threads.
A bit of insider knowledge would be interesting.

and if you’ve got anything to say, good or bad, then please get in touch, or tweet @jamiehibbard. Thanks for stopping by!

… but don’t say anything not nice? 🙄

Get a grip lad; if you’re blogging and publishing, people might like it, or might not.

Honestly, this is the sort of ignorance you don’t get to experience in many places.

This is what makes STW so great 🙂

Get a grip lad; if you’re blogging and publishing, people might like it, or might not.

He’s obviously new to this internet thing and thinks everyone will love him….

I just can’t believe people can go around with such a blinkered vision of the world…

you’re new here so we’ll forgive you that 🙂

I’m sure you’ll find a lot of people are prepared to wait and see.

It’s different and new that causes a knee jerk reaction around here, people calm down after a bit and start to think rationally.

Now you’re here, why not explain the concept behind the launch? Apart from Miketually, what kind of bloke makes up your target readership? What’s the content, who’s writing for you?

Don’t just act all mysterious and say we don’t get it.

I haven’t actually met any STWers but I imagine most of them to be similar to Jeremy Clarkson in both outlook and dress sense. So don’t pay them much mind. Good luck with the mag.

This made me giggle a bit though!

Honestly I joined mbuk when I was 17, and I’m now 37. I’ve experienced a lot of negative feedback in that time, and I always like to fight my corner, and helps my focus my thoughts. Ignorance is worth shining a light on too.

And I’m not going to explain my idea here, I’ve been working towards Thursday for three years, so that’s when it’s coming out.

I’ll come back then, see what you think.

No such thing as bad publicity. There have to be some people in an STW-BETA MALE Venn overlap.

Just a small point that your site makes a lot more sense from a laptop than it did on my phone earlier.

Honestly, this is the sort of ignorance you don’t get to experience in many places.

Not really, it’s the same level of ignorance as you probably experience everywhere in life, just here it’s more than a fleeting comment/action that you dismiss, it’s committed in writing, to see, re-read, reflect and then digest. Where else to you get that?! People put more thought into composing an email to their insurance company than some of the hastily banged out reactions that make up some posts.

There are some good folk here though 😀

FWIW, as someone said above, good for going with your dreams etc, and I’m personally intrigued by what the mag will hold.

Best of luck & hope it’s a success.

There have to be some people in an STW-BETA MALE Venn overlap.

it could be an empty set?

Another thing to remember is that criticism here isn’t meant to be penetrating or analytical, it’s the same standard as ‘mates in the pub’, and should act in exactly the same way; as a guide to what some people might think.

The crossover between your mag and STW will be much bigger than you think; this is the place where coffee snobs, knife snobs, bike snobs, shoe snobs, outdoor clothes snobs, wood burner snobs, and any other middle aged, middle class snobbery and one-upmanship types gather to be snobbish together.

…and in terms of disposable income, I’d suggest that this is the perfect place to drop anything even vaguely aspirational.

This is, or will become, your spiritual home; embrace it… 😉

Honestly I joined mbuk when I was 17, and I’m now 37

In my head you were “that young lad what worked for MBUK”, but I’m a year younger than you 🙂

Looking forward to hearing more on Thursday.

This thread is more STW than STW.

Ignorance? So any criticism is due to ignorance? What about people having an opinion thay might differ? As mentioned before, my indulgent moments don’t involve washing my achingly hip jeans. Does that mean I’m ignorant?

Apparently so. Ho hum.

As others have said, and as my title alluded to, this place, with all the niche mongers and disposable income may just contain lots of potential readers. Best of luck with it, but one tip, don’t tell your potential readers that they’re ignorant when they might have a different opinion to something you wrote.

CFH..just a quick question to satisfy my naturally suspicious nature..

How did you come across this blog/magazine launch?

#guerilla marketing 😉

I wasn’t saying the negative comments were ignorant in of themselves, but choosing to ignore what I was saying, not waiting to see what it actually is I’m doing, and turning on me personally, was indeed ignorant.

I didn’t come across my mag launch, it’s been years of work.

It’s only ignorant if you don’t understand the meaning of the word ignorant…

Good luck with the launch, but after 20 years in the industry I would have thought you’d have a thicker skin and an awareness that your brand awareness might come as much from initial negative reactions as positive ones. You won’t have everyone like you or your style or your product. If you can’t deal with that, don’t look at Internet forums, or blogs, or comments etc etc.

Trouble with this free speech thing is you get to hear things you don’t like.

bearnecessities’ questioned was aimed at Captain Flasheart Jamie, not you. Though, as someone who sells stationery for a living (albeit to some big international players) and is un plastique when it comes to sporting matters, he’s possibly not in your target market.

Fair dues to you for logging in and joining in. You shouldn’t take the criticism too harshly – nor should you accuse posters of being ignorant because they might not really get your thang.

Best of luck with the launch.

Fair dues to you for logging in and joining in. You shouldn’t take the criticism too harshly – nor should you accuse posters of being ignorant because they might not really get your thang.

Best of luck with the launch.

I do so hate it when I agree with you, Bravissimo. 🙂

http://www.bbc.co.uk/news/science-environment-26387276

You see cold doesn’t kill bugs

Good luck with your mag launch Jamie.

The STW massive are professional argumentative niche whores who will argue about the colour of shite. Take them with a pinch of salt. Also, toughen up princess! People’s opinion may differ from yours.

I wouldn’t worry about what stw think/say…

Proves the whole ‘man’ idea is pretty popular http://selvedgeyard.com/

I hate washing my jeans, happily go 6 months between washes. I don’t wear them all day and I have more than one pair. Jeans don’t get smelly unless you’re some sort of catweasel character.

But enough about jeans. 20 YEARS! I remember when you joined MBUK, jeez I’m old. 😥

You see cold doesn’t kill bugs

no need for science here

I just can’t believe people can go around with such a blinkered vision of the world.

Yes I am often flabbergasted by how not everyone agrees with me on every single issue, especially on the internet.
lets be honest some of your stuff, like my views, is not going to appeal to all.

I also agree many on STW will like your thing and this is more Fruit marketing than Brant

I think you could have said what the mag was about rather than wait till thursday for example

Good Luck though

Honestly I joined mbuk when I was 17, and I’m now 37

I started reading MBUK when I was 13, and I’m now 37… bludy hell, I feel old.

Good luck!

Unfortunately I have neither a beard nor any axes so am probably not your target market but regardless, I really hope it goes well. It’s always nice to see people involved in the mtb trade do well.

And FWIW, while I think the whole denim thing is pretty silly, I fully understand that others no doubt think the same about me and my interest in bikes. Love & let live, eh.

For STW-in-print from Australia (now that they’ve learned to be hipsters as well), check out Smith Journal.

I have to confess that, as much as I laud the prospect of someone giving their dreams a go – and the honesty that it’s just another strand of consumerism – Mr Hibbard’s preciousness did remind me of this:

http://vimeo.com/60718161

Still, fair play. You’re following your dreams, whereas I – someone of the same age – remain working for the man.

FCOL I haven’t laughed so much for a long time. 😆

Pretentious tosh innit and, blimey, don’t we have some dirty beggars on ‘ere. 😐

Matalan/supermarket Jean = Argos BSO

Handmade selvedge Jean = Quality handmade frame

Both will get the job done, just depends on how much you value craftsmanship, quality of materials, knowing your purchase wasn’t made in a sweatshop etc.

And obviously in both cases there is a whole world of choice inbetween.

Good luck with the launch Jamie. 🙂

Sugar Ape!

Meh

Well this thread is much more positive now than when I joined it at least!

Thanks for the support those of you that are supporting.

Ah, Nathen Barley. The idiots are winning 😉

Wasn’t he the person who moaned about riding up a hill in one of his articles?

To be fair to Jamie, it’s actually a really good idea for a magazine – and he appears to have a strong commercial awareness.

A magazine with a focus on expensive products (which could have healthy marketing budgets), written for affluent male geeks who prefer to think of themselves as conoisseurs.

Of course it’ll be very, very easy to take the piss out of it (a la Rapha), so he may need to develop a thicker skin – as suggested by others above.

But I’ll also say good luck and don’t underestimate the importance of this website as a source of potential readers – and get used to seeing this thread on page 1 of the Google results for your mag!