http://beardsandaxes.com/

I kid you not.

<mod edit> Magazine’s Kickstarter page can be found at https://www.kickstarter.com/projects/jamiehibbard/eta-male-a-lifestyle-mag-for-the-21st-century-gent </mod edit>

I can’t work out if he’s serious?!

Have they renamed White Dwarf?

Hmmmm

Says he used to work at MBUK

Someone must know him

Beards and Axes is the name of his blog. Looking at the blacked out magazine cover title, I think the magazine is going to be called Beta Male.

I hope he succeeds; I don’t think the target market includes Audi-driving IT desk-jockeys 🙂

Says he used to work at MBUK

Someone must know him

It’s Jamie Hibbard, who was very prominent in MBUK Back In The Day.

It’s hibberd.

Worked for kerrang and top gear mags after mbuk. Don’t think he was into bikes really, more looked mbuk as intro to a career in magazines.

jamiehibbard

That is his name when he replies… I have no idea who he is but i can only assume that is an piss take of a suggestion

Sounds alright: GQ & Esquire are shite.

It’s Jamie Hibbrrd, who was very prominent in MBUK Back In The Day.

Remember him well, as a 15yr old I took a few fashion pointers from his style 😳

what a load of shyte, seriously….sodding man bags and tips for washing your hipster jeans…ffs.

Looks like a hipster bell whiff.

I suppose he’s on the right track

Magazines need advertising – and need a readership who like buying things

Men like buying things – but maybe not quite the same things GQ is selling

I would say the target market is very much IT desk jockies – just slightly older ones with kids

Real beard and axe men don’t buy magazines or £200 jeans

sodding man bags and tips for washing your hipster jeans

I didn’t see a single mention of man-bags or hipster jeans in his spiel… are you sure you actually read what he had to say?

I’d just like to clarify, 15yrold tomhoward wasn’t a hipster. It was all baggy jeans and nu-metal. Which, of course, is better. Hipsters hadn’t been invented back then.

yup remeber him in his MBUK days

so the leather satchel and Edwin and hiatt jean must be imaginary.

mrlebowski – Member
sodding man bags and tips for washing your hipster jeans
I didn’t see a single mention of man-bags or hipster jeans in his spiel… are you sure you actually read what he had to say?
POSTED 2 MINUTES AGO # REPORT-POST

One of his blog entries is about washing expensive jeans

He tells you how to washjeans – no idea if they are hipsters or not

http://beardsandaxes.com/2013/10/13/wash-your-jeans/

i would rather poke my eyes out with a shitty stick than read how to wash some jeans so no idea how he describes them – fair traded handmade organic I presume

sodding man bags and tips for washing your hipster jeans

I’ll put you down as a ‘maybe’ then, shall I, ton? 😉

eerrr..no

I have a beard, and a man bag. I’m hardcore though, so went for 11 months before I washed my selvedge jeans.

I bought an axe only last week. Well technically it’s a splitting maul, so maybe doesn’t count…

BETA MALE obviously isn’t aimed at me.

I wear ear defenders when using an axe splitting maul so as not to set off the tinnitus, a chain saw for anything thicker than a twig, steel-capped wellies to keep my feet dry, and my jeans are hand-me-downs from my son that only get worn to rock and roll dancing.

The beard is kept at that length where it looks in between.

And I’d rather read Closer than a printed man’s magazine.

I have a beard and used a hatchet yesterday, do I fit the demographic?

Actually the magazine does look fairly interesting as there are no mens lifestyle magazines which cater towards 30 somethings who aren’t interested in bespoke suits or winning the ‘smoothest tw*t in the office’ competition (here’s looking at you GQ & Esquire).

I didn’t see a single mention of man-bags or hipster jeans in his spiel.

[i]Wash your jeans

As a dad, indulgent times are rare, so I feel that I have to maximise each one that comes my way. Washing my Hiuts was a perfect example of one that I made the most of.
[/i]
As I had to google hiuts I’m guessing I’m not the target audience

I get my jeans from Matalan. What’s hiuts?

As a dad, indulgent times are rare, so I feel that I have to maximise each one that comes my way. Washing my Hiuts was a perfect example of one that I made the most of.

Now, call me crazy, but in my ‘indulgent times’ I might go for a bike ride. Perhaps brew some beer. Sit in the sun with a good book, a drink and a decent cigar, maybe. Many, many things would come to mind before washing a pair of trousers would be a moment I ‘made the most of’.

Clothes go in the laundry basket. Then, after a short while, they appear back in my cupboard. Leaving me time to indulge in far more important things.

the only way my jeans would be worth £200 would be if i left 190 quid in the back pocket

dont think im the target demographic

I hadn’t shaved at the weekend when I cut some kindling with a hatchet (after a read meat-based pub lunch and *health and safety alert* two pints of ale). I was also wearing slim* cut jeans.

Do I win a prize?

*with my “build” all jeans are “slim” cut….

I don’t actually own an axe.
there I’ve said it, now does anyone want to buy a premier user account? Not sure I fit in round here anymore 😳

Six months?
Dirty little man.

Do you think people said:
‘Oh, here comes that bloke with the cool jeans’.

or

‘Oh God, here’s Trampy McHonkpants again. Hold your breath.
Get the Dettol. We’ll wipe down when he’s gone.’

Fair play to him. I admire anyone who has a dream and is trying to make it happen.

Six months?

Dirty little man.

Denim is anti-bacterial, 12month old jeans are just as hygenic as new. So there’s no need to wash untill they get grubby.

So denim doesn’t soak up sweat and is resistant to skid marks and the odd drop of wee?

Might be antibacterial but they’d still be filthy.

Manbag? Check.
Beard? Check.
Axe? Check.

I have to admit, I’ll be interested in how this one develops.

Denim is anti-bacterial, 12month old jeans are just as hygenic as new. So there’s no need to wash untill they get grubby.

How can you wear something regularly for 6 months and not get them grubby?

Now I’m not a wear once and wash person and I may get a couple/three weeks out of a pair of jeans but by that time they’ll have dirt, grease, beer and takeaway etc on them. Now way I could keep a pair clean for six months just to make them look worn.

It’s still consumerism, but I have to be onboard with my brands in some way. I need to understand them and what they’re about

what?

Denim is anti-bacterial

Got a reference for this?

He’s a great believer in ‘method living’ apparently, whatever the flipping heck that is. Now, I don’t want to sound judgemental, but basically, he’s a bit of a cockmonkey isn’t he?