A magazine more STW than STW itself
I kid you not.
<mod edit> Magazine’s Kickstarter page can be found at https://www.kickstarter.com/projects/jamiehibbard/eta-male-a-lifestyle-mag-for-the-21st-century-gent </mod edit>Posted 4 years ago
I suppose he’s on the right track
Magazines need advertising – and need a readership who like buying things
Men like buying things – but maybe not quite the same things GQ is selling
I would say the target market is very much IT desk jockies – just slightly older ones with kids
Real beard and axe men don’t buy magazines or £200 jeansPosted 4 years ago
mrlebowski – Member
sodding man bags and tips for washing your hipster jeans
I didn’t see a single mention of man-bags or hipster jeans in his spiel… are you sure you actually read what he had to say?
POSTED 2 MINUTES AGO # REPORT-POST
One of his blog entries is about washing expensive jeansPosted 4 years agoJunkyardMember
He tells you how to washjeans – no idea if they are hipsters or not
i would rather poke my eyes out with a shitty stick than read how to wash some jeans so no idea how he describes them – fair traded handmade organic I presumePosted 4 years agoEdukatorMember
BETA MALE obviously isn’t aimed at me.
I wear ear defenders when using an
axesplitting maul so as not to set off the tinnitus, a chain saw for anything thicker than a twig, steel-capped wellies to keep my feet dry, and my jeans are hand-me-downs from my son that only get worn to rock and roll dancing.
The beard is kept at that length where it looks in between.
And I’d rather read Closer than a printed man’s magazine.Posted 4 years agorazorrazooMember
I have a beard and used a hatchet yesterday, do I fit the demographic?
Actually the magazine does look fairly interesting as there are no mens lifestyle magazines which cater towards 30 somethings who aren’t interested in bespoke suits or winning the ‘smoothest tw*t in the office’ competition (here’s looking at you GQ & Esquire).Posted 4 years agoD0NKSubscriber
I didn’t see a single mention of man-bags or hipster jeans in his spiel.
[i]Wash your jeans
As a dad, indulgent times are rare, so I feel that I have to maximise each one that comes my way. Washing my Hiuts was a perfect example of one that I made the most of.Posted 4 years ago
As I had to google hiuts I’m guessing I’m not the target audience
As a dad, indulgent times are rare, so I feel that I have to maximise each one that comes my way. Washing my Hiuts was a perfect example of one that I made the most of.
Now, call me crazy, but in my ‘indulgent times’ I might go for a bike ride. Perhaps brew some beer. Sit in the sun with a good book, a drink and a decent cigar, maybe. Many, many things would come to mind before washing a pair of trousers would be a moment I ‘made the most of’.
Clothes go in the laundry basket. Then, after a short while, they appear back in my cupboard. Leaving me time to indulge in far more important things.Posted 4 years agomichaelbowdenSubscriber
Denim is anti-bacterial, 12month old jeans are just as hygenic as new. So there’s no need to wash untill they get grubby.
How can you wear something regularly for 6 months and not get them grubby?
Now I’m not a wear once and wash person and I may get a couple/three weeks out of a pair of jeans but by that time they’ll have dirt, grease, beer and takeaway etc on them. Now way I could keep a pair clean for six months just to make them look worn.Posted 4 years ago
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