Then And Now | 19 Years Of Advertising Singletrack Supporters

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Surly – probably didn’t have a plan either. That’s why we like them. When Singletrack magazine started, back in 2001, the publishing world revolved around print advertising. Online advertising didn’t really exist, and the online ads that were around normally sent the viewer to a web page inviting you to phone or perhaps email the company… Advertising sales are a funny world of negotiation, peacock-like displays, poker bluffing and personal relationships. When Singletrack started, we…

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Chipps Chippendale

Singletrackworld's Editor At Large

With 23 years as Editor of Singletrack World Magazine, Chipps is the longest-running mountain bike magazine editor in the world. He started in the bike trade in 1990 and became a full time mountain bike journalist at the start of 1994. Over the last 30 years as a bike writer and photographer, he has seen mountain bike culture flourish, strengthen and diversify and bike technology go from rigid steel frames to fully suspended carbon fibre (and sometimes back to rigid steel as well.)

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