Bollox
Kona Dealer Agreement
2018 Product Embargo
Hello Kona Dealer!
Things are a little different at Kona this year. Rather than launching all of our bikes and a new website in the summer, we will be launching bikes on Konaworld.com as they become available. We appreciate your help in keeping new models under wraps!
WHY AN EMBARGO?
We are not launching our full 2018 website until bikes become available. Why?
Allowing our marketing team to launch new models with professional quality photos, videos, and technical information through media partners, dealer and consumer newsletters, and on Konaworld.com
Maintaining the value of your current year’s inventory as long as possible
PHOTOS OF NEW KONA BIKES
Please do not text people photos, do not post them to social media, do not post them to your website!
Please do not share specifications, prices, or availability dates!
OK THEN, WHEN CAN I POST PHOTOS?
As an absolute guarantee, all new bikes will be on Konaworld.com by January 1, 2018. As models become available, we will make their pages live on the website. If you can see the bike on the Konaworld consumer website, it’s good to post about. Questions? Check with your rep!
With our big stories this year, some bikes will become available sooner than the end of the year. When those major campaigns go live, you are welcome to share assets as provided through our dealer newsletter.
I, THE UNDERSIGNED
I agree:
NOT to share photos of new Kona models seen at the Kona Ride Launch by text, email, social media, or word of mouth.
NOT to share specifications, prices, or dates of availability of the above.