We’ve got one coming soon too – (might be the same one, Burpham, I can’t remember where the OP lives but have a feeling it’s nearby). Can’t wait to see if it’s as good as their French counterpart, L’Idl, where I’m a regular devotee (in Farnham, so fully recognize seeing the posh folks in there trying not to be seen. But they’ve got the registration number of your X5, madam, you’ve been rumbled!).
Virtually nothing is brands you recognize, but often a lot of it looks alarmingly similar (passing off, us?)
Their posh muesli / granola looks similar to that Dorset cereals stuff but a fraction of the price. Cold cuts and cheeses, if you buy their best stuff is all DoC controlled so has to meet the standards of the producer cartels (Roquefort is great as is their Parma ham). For a fast slam it in the oven meal the brisket / pulled pork / ribs ‘ready meals’ are worth a try for about £4 a shot.
But the killer is their ribeye steak. Two decent sized ribeyes for £6.50, and they taste superb. But don’t tell anyone, last couple of times I’ve been in stocks seem to be getting low. Only downside is they are not a thick cut so getting charred on the outside for the flavour while still pink in the middle is a challenge. Solved with a plumbers blowtorch.