“YT was never just a brand – it’s always been an attitude. And that attitude is back.” says Flossmann.
yt industries
YT Jeffsy Core 4 review
The YT Jeffsy Core 4 is a bike that arrives in a box that is not quite perfect out of the box. BUT... there is loads of potential here.
Podcast – What’s up with marketing in the bike industry?
Mark, Hannah and Charlie talk about Hannah’s recent holiday incapacitation and how that lead to the discussion that the bike industry could maybe do a better job of selling itself…
Dylan Stark gets wild in new video “Homegrown”
It’s a different world out there in California… the sun shines quite a lot, eggs from caged chickens are banned, you can grow up to six cannabis plants at home,…
YT Capra Core 2 review: doing it for the lolz
After the carbon launch models, then the aluminium Uncaged versions, here is the more affordable alloy YT Capra Core 2.
YT Industries Acquired by Private Equity Firm Ardian
Ardian, a leading private investment firm have signed a partnership agreement with YT Industries. The move comes at YT hopes to continue its growth. The management team will now be…
YT Release Updated Jeffsy Primus, Tues and Dirt Love
YT has announced that they are releasing updated versions of the Jeffsy, Tues and Dirt Love. With a few options for both the Tues and Jeffsy Primus, find the details,…
Say ‘good-bye’ to Jeffsy Pro, Comp and Base and ‘hello’ to Jeffsy Core
YT are on a Good Times roll this week with the second release in as many days! Check out the new Jeffsy Core series. If the big travel of yesterdays…
YT Releases limited edition Blaze builds of the Izzo, Jeffsy and Capra
YT has taken 3 existing bikes and added a little ‘blaze’ to them with limited edition Izzo, Jeffsy and Capra bikes. YT Industries has taken the Izzo, Jeffsy and Capra…
Scottish Stag-Do – A YT Izzo UK Adventure
Amanda sets out to bag some Scottish Munros, returning instead with epic memories, incredible experiences and more than a few bruises. In association with… YT INDUSTRIES Words Amanda Photography Pete…
How Many Munros is Too Many?
In an adventure supported by YT Industries, Amanda sets out to bag some Scottish Munros, returning instead with epic memories, incredible experiences and more than a few bruises. Not shy…
First look: YT IZZO a trail bike from the masters of gravity
YT Industries is known for aggressive gravity bikes, but the new YT IZZO signs a departure from the norm and we’re loving it. I don’t know about you, but when…
Did YT just leak a new bike in their message about the Covid-19 lockdown?
YT Industries posted a video yesterday to stress the importance of following lockdown rules, but in the making of it, they’ve leaked a new YT model not yet on sale!…
YT Jeffsy Primus | A Full Suspension Bike For The Young And Talented
It makes sense that YT should launch a kids’ bike, given they’ve been scouting the world for new Young Talent. So here it is: the Jeffsy Primus. There are two…
Andreu Lacondeguy Leaves YT – Where Next?
As per the rumours, Andreu Lacondeguy is leaving YT for pastures new. Who is he riding for next year? The press release from YT reads: The time has come for…
Win This Rough AF Bike in Jordie's Memory: Be Generous AF
Give generously and win big with this charity raffle in memory of Jordie Lunn. Before he died earlier this year, Jordie Lunn had been preparing for the next ‘Rough AF’…
2020 YT Capra 29 AL Ltd First Look
While at Eurobike, we had the opportunity to check out this limited edition YT Capra 29 AL, of which only 400 will be produced. Last year YT released a limited…
YT Industries Body Bag converts your bike box to a travel bag
YT Industries Bag Solution If you have ever traveled by plane with your bike then you’ll already have been through the dilemma of how you should pack and protect your…
YT Launches Tues 29er downhill bike but only for tall and experienced riders!
YT Industries released the Tues 29 downhill bike but you have to be 167cm tall and an experienced rider to own one. Although this is the first time that a…
Pro’s Pedals: YT’s Erik Irmisch talks about the perfect pedal/shoe pairing
Out at the launch for the new YT Jeffsy last year, I spotted some unusual looking pins on the pedals of a bike on the uplift trailer. It turned out…
YT Jeffsy CF 29 Pro Race 2019 – First Ride Review
It’s the first few minutes of a bike launch and I’m having to try quite hard not to weep. The scepticism brought about by predictably dramatic music, followed by an…
2018 YT Capra Launched – The Goat Returns With Bigger Wheels
Our slightly bonkers take on a slightly bonkers launch
We Test & Review 3 Alloy Full Suspension Bikes That Prove Carbon Isn’t The Be-All, And End-All
Barney sets out to test three bikes made of metal, not plastic
Review: The £2199 YT Jeffsy AL One 29 Is One Of The Best Value Trail Bikes We’ve Ever Tested
The build kit on this bike is insanely good for the money
All 55 Bikes From EVERY Fresh Goods Friday In 2017 – And Only 3 Are e-Bikes!
You like mountain bikes? Well have we got a present for you! Here's the 54 bikes that appeared in Fresh Goods Friday throughout 2017.
First Look: YT Jeffsy AL One 29
The Jeffsy is a 140mm travel 29er trail bike from YT Industries. We've been putting one to the test to find out if this is YT's most versatile MTB
YT Launches New Jeffsy 27
A 150mm trail bike from YT Industries. Slack up front and steep out back. Sounds great eh?
Neko Mulally Joins Aaron Gwin On YT Mob
Love could never tear them apart - Aaron Gwin & Neko Mulally back together at last thanks to YT Industries.
Aaron Gwin Gets YT Industries Sponsor
Rumours abound that the top US DH rider has moved to German YT Industries.
Garda Bike Festival – what we’ve spotted so far
Bikes, products and great german "fashion" it's all here