Podcast – What’s up with marketing in the bike industry?

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Mark, Hannah and Charlie talk about Hannah’s recent holiday incapacitation and how that lead to the discussion that the bike industry could maybe do a better job of selling itself in the media. Also in this week’s episode: Things that caught our eye in the news and on the legendary Singletrack World forum.

Oh and did you know that our weekly podcast has been short listed in the Podcast Awards sports category? Well it jolly well has.

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Maybe we should leave the marketing up to the robots

Image generated by a robot

“bikes riding a large wave in the style of guinness marketing”

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Mark Alker

Singletrack Owner/Publisher

What Mark doesn’t know about social media isn’t worth knowing and his ability to balance “The Stack” is bested only by his agility on a snowboard. Graphs are what gets his engine revving, at least they would if his car wasn’t electric, and data is what you’ll find him poring over in the office. Mark enjoys good whisky, sci-fi and the latest Apple gadget, he is also the best boss in the world (Yes, he is paying me to write this).

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