Podcast – What’s up with marketing in the bike industry?

Podcast

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Mark, Hannah and Charlie talk about Hannah’s recent holiday incapacitation and how that lead to the discussion that the bike industry could maybe do a better job of selling itself in the media. Also in this week’s episode: Things that caught our eye in the news and on the legendary Singletrack World forum.

Oh and did you know that our weekly podcast has been short listed in the Podcast Awards sports category? Well it jolly well has.

Full members can listen to the ad free episode below

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Maybe we should leave the marketing up to the robots

Image generated by a robot

“bikes riding a large wave in the style of guinness marketing”

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Mark Alker

Singletrack Owner/Publisher

What Mark doesn’t know about social media isn’t worth knowing and his ability to balance “The Stack” is bested only by his agility on a snowboard. Graphs are what gets his engine revving, at least they would if his car wasn’t electric, and data is what you’ll find him poring over in the office. Mark enjoys good whisky, sci-fi and the latest Apple gadget, he is also the best boss in the world (Yes, he is paying me to write this).

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Viewing 13 posts - 1 through 13 (of 13 total)
  • Podcast – What’s up with marketing in the bike industry?
  • kayak23
    Full Member

    Cheers. 🙂👍
    Listened to the last one this morning whilst making oak cable management tunnels, but that’s not important right now.

    Posted 9 months ago
    Mark
    Full Member

    It just got important. WTF is an oak cable management tunnel? The class would like to know now.

    Posted 9 months ago
    robertajobb
    Full Member

    I assume its a tunnel. Made from oak. For managing cables.

    The real question is HOW it manages the cables. Dictatorially, or my develiping and nurturing a team ethos focused on delivery of plugs and sockets in an orderly fashion for the grater good.

    Posted 9 months ago
    kayak23
    Full Member

    WTF is an oak cable management tunnel?

    Nothing that exciting sorry.
    Just a method to route all of the wires and plug sockets and that down the centre, underside of a conference table I’m making, which is under the tarp.

    Is a full size player of some sort meant to open when you listen to the podcast or is it meant to stay discrete in that small banner?

    Posted 9 months ago
    rOcKeTdOg
    Full Member

    I get bored of beautiful and clearly skilled people in the air on their bike above a beautiful vista, show me a rider on that same terrain who looks as terrified and relieved to have survived the descent as I would be and I’d be more inclined to trust the capabilities of the bike/kit that they are on/using/wearing

    100% with you on the simplicity of the snowboard ads verses the overcomplicated jargonese the bike industry spouts

    Posted 9 months ago
    doomanic
    Full Member

    How do I listen ad free without it constantly restarting just as Charlie says hello?

    Posted 9 months ago
    Mark
    Full Member

    It’s just an mp3 file say in our media library that only full members can access. I’m not sure why it restarts unless there’s a connection issue. I will add the file to the downloads area tomorrow for full members.

    Posted 9 months ago
    Mark
    Full Member

    I’ve now added it to the members downloads area under issue 147. It’s a 43mb .mp3 file.

    Posted 9 months ago
    kayak23
    Full Member

    👍🙂 Cheers. Will have a listen later!

    Posted 9 months ago
    stwhannah
    Full Member

    @kayak23 on the basis of that pic, please can you come and organise my garage?

    Posted 9 months ago
    kayak23
    Full Member

    🤣

    Posted 9 months ago
    mark88
    Full Member

    Ironically I think the STW calendar was previously a prime example of great content serving as marketing. 2022 was unfortunately just adverts.

    Posted 9 months ago
    zx970
    Full Member

    Something that’s been puzzling me for some time now – what is a “plug socket”? Mains, USB, audio, video, low-voltage power?

    Posted 9 months ago
Viewing 13 posts - 1 through 13 (of 13 total)

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