First Look: Our newest long term test rig is a custom Cotic BFE Max!

First Look: Our newest long term test rig is a custom Cotic BFE Max!

You’ve seen this frame before, and you’ve seen the parts hanging from it, but now it’s finally alive and ready to hit dry dusty trails. First of all, I would…

Fresh Goods Friday 496 | Beech Nuts and Beach Nuts

Fresh Goods Friday 496 | Beech Nuts and Beach Nuts

Ah, without so many cars, step outside and there is the sound of the breeze, the birds and…JET WASHING? What are you all cleaning? Surely there can be nothing left,…

Truvativ Brings Back Stylo Cranks!

Truvativ Brings Back Stylo Cranks!

SRAM/Truvativ brings back the Stylo crank name in both alloy and carbon versions. Plus, new Descendent cranks for 12-speed

Truvativ  x Troy Lee Design Handlebar CoLab

Truvativ x Troy Lee Design Handlebar CoLab

Truvativ and Troy Lee Designs have joined forces on some lovely alloy and carbon Descendent handlebars for those who like to customise

SRAM Release Downhill-Oriented GX Group

SRAM Release Downhill-Oriented GX Group

Durability and value for rough and tumble riding

Fresh Goods Friday 292

Fresh Goods Friday 292

Friday? Check. Fresh? Check. Goods? Oh, definitely. Glorious Gear for your weekend delectation

Truvativ Launches Descendant Components

Truvativ Launches Descendant Components

Many bold new graphics and a few new tweaks from the SRAM-owned Truvativ range of components.

Fresh Goods Friday 258

Fresh Goods Friday 258

All that's awesome that's in the office. And one other thing

Truvativ Blackbox Danny Hart bars

Truvativ Blackbox Danny Hart bars

Blackbox for the people! A good looking signature bar that's good value too

Fresh Goods Friday 151

Fresh Goods Friday 151

Is it nearly the weekend already? Let's hit that Fresh Goods Friday vibe, bro

TRUVATIV Every ride has a story – Cortina

TRUVATIV Every ride has a story – Cortina

A SRAM photo story on riding in Cortina

Fresh Goods Friday

Fresh Goods Friday

Whilst half the office have decamped to Germany to stroke, ogle and photograph all that’s new at Eurobike, a steady stream of equally new and exciting things have landed at…

Sea Otter: 2012 SRAM and Rockshox

Sea Otter: 2012 SRAM and Rockshox

Polished XO, 29er SID, chain guide and wider Truvativ bars

Truvativ 2012

Truvativ 2012

A bit of BNG and INC for 2012, but there are some decently wide carbon bars for this (next?) year...

Fresh Goods

Fresh Goods

This week: a baby GT with big hitting potential, all mountain wheels, kinky gloves and a load of lovely tools

Fresh Goods

Fresh Goods

Plenty of brand spanking SRAM this week, with X7, X9, new SIDs, Revelations, Sektors and Lyriks plus more

World First! SRAM X-7 Goes Ten Speed

World First! SRAM X-7 Goes Ten Speed

News just in from SRAM - we're all going 10speed! Well, X-7 is...

Fresh Goods

Fresh Goods Friday!

Fresh Goods

Shiny Stuff