That’s a weird, weird advert. That powder is amazing as it changed the guy’s ethnicity as well as his skin colour. If it had been a fat Chinese guy replaced by a ripped younger model there wouldn’t be an outcry (and there are actually plenty of things to get riled up about in body-image terms for both sexes still going on in advertising).
But to actually insinuate that black skin is somehow ‘dirty’ and can be ‘washed’ is so utterly bizarre that it really does warrant a collective WTF.
Let’s go for a bit of lazy stereo-typing in return. Given the suspicions around Chinese elite performance programmes, couldn’t she just have popped along to her local swimming club and ordered the guy she wanted from a genetic template?