Bought my first proper MTB as an adult from Wiggle in 2006 and instantly became sone kind of gold customer. Sad times.
I used the CRC side of it more than Wiggle after the merger as it suited my browsing style better. Until they introduced the industry-leading concept of refusing to put the most pertinent and useful filters on every page of product. Really great when you are shopping for a chainring and BCD isn’t a filter option, but colour is.
I think it is Tredz and Merlin with a smattering of SJS for me now.
Gawd knows what knock-on impacts of the Chiggle fire sale will be. There will be a lot of people out there with enough spares to last until 2030.
Ultimately, though, I believe that the covid boom times and associated greed/fantasy of the funders is to blame. I imagine that when the Chinese factories re-opened they upped their MOQs so only the big boys could get stock. Flush with their new cash, in they went. Demand fell through the floor and all of a sudden a bunch of investors found that their money was sat in a warehouse somewhere in bike component/clothing form and not going anywhere.
Such is the way of the world.
🙄