Radoggair thanks for your smart arse comments. I’m sure you’ve heard the phrase ‘if it’s not broken, don’t try and fix it’. It wasn’t broken. The user experience is bad and the ‘new’ functionality is equally as bad. For example. I went to try and find my son new helmet to buy tonight. Here’s the experience i met with before i left the site and bought elsewhere:
3 attempts for the page to load.
It gave a listing of 72 kids helmets on the left side bar but showed 3 on the product listing. 3 images.
I refreshed twice but nothing. Yet, it was still showing different brands listing several different types of helmets on the left hand side bar.
I then had to individually click each brand and the number of helmets sold on the website. It then took an age to download the page. (And no it’s not my internet connection speed. It’s lightening fast and nearly had a movie fully downloaded by the time the 72 products listed on their website).
And then for some reason they are now carrying less products per page.
Ergo… it clearly doesn’t work. Before?, you go on, hover over MTB, bam… menu drops down. Choose helmets, kids helmets, bam… all products list pronto. Choose what you want and buy. A very easy and effective e-commerce website.
If this is the e-commerce experience you’re used to well then that’s too bad. So to answer your first question… Test it and make sure it works before they launch it. Seamless, that’s the magic word here radoggair. If you ever run your own business you’ll understand.