I wonder if it is as simple as cashflow – builder won’t build unless paid, money isn’t making it from customer to builder….?
Hope not, as most of the bikes seem to be done on a ‘buy based on a render then if we get enough buyers, we’ll go get it made’ model, to minimise the risk (to them).
edit That’s only their first years trading though isn’t it, I don’t think they’d got much out at that point? The Gnarcissist went live in mid ’17 I think, not sure when the t shirts started.