Marzocchi bought out….

…by Fox? Didn’t expect that

http://m.vitalmtb.com/news/news/FOX-Buys-Marzocchi-MTB,933

Curve ball! Didn’t see that coming.

to acquire certain specified assets of Marzocchi’s mountain bike product lines.

So they’ve bought some technology and production facilities?

Owned by a set of Talas.

Suddenly all around the world, Marzocchi stanchions have just started shedding their coating

I guess they bought the brand, IP, maybe some of the design team and contracts for factory production before switching to their own production lines.

legend – Member

Suddenly all around the world, Marzocchi stanchions have just started shedding their coating

My 44s just realised they’re about 50 times past their new Fox-mandated 5 minute service interval, and caught fire.

Can someone please mock up a pair of 40s in this paint job?

Z1s were the fork that made everything else obsolete back in the day. They were just so much better than anything out there. Buttery smooth brilliance.

omg my 12 year old vanilla,s contiue to work great 🙄

As fox have always been on the expensive side my guess is they’ll use the marazocchi name and some designs as there budget option and high volume OEM stuff.

edit – on re reading…

That press release is just smoke and mirrors.

s fox have always been on the expensive side my guess is they’ll use the marazocchi name and some designs as there budget option and high volume OEM stuff.

Which would be a shame given how crap Fox’s low-end stuff tends to be (despite mammoth RRPs)

matt_outandabout – Member
edit – on re reading…

That press release is just smoke and mirrors.

Doubt it I think Tenneco shut down the moto side due to lack of interest but kept the MTB side going even continuing to invest in new product lines to keep it as a good option for a buyer. There was a badly written press release a while back about this.

Sad really, one less contender in the market place, have loved all my old Marz forks, and will probably wring several more years out of the current pair… Doubt I’ll be buying any fox forx with marzocchi stickers though…

X-Fusion for me next time I reckon…

“Buys assets” doesn’t mean the same thing as “buys company”.

I don’t think this is the best thing that could have happened for marz.

A very sad day if it’s just an asset purchase. Lets hope Fox learn something about service intervals, robustness and value for money.

Good that they’ve been bought, shame that our Fox !

I wonder what this will mean for Windwave’s service facility.

I wonder what this will mean for Windwave’s service facility.

They’ll suddenly get very busy if they are allowed to do both brands from the Fox stable.

21Years WW have been distributor. Will be a bloody shame if they lose it to Mojo.

Cynical me thinks that Fox are trying to force the market price up of premium forks. Their forks are already pretty much £1k and offer not a lot more (possibly less) than £600 forks. I hope they dont get their own way.

Maybe they’re planning to resurrect the RC3 ti line in modern wheel sizes and continue to operate Marz as a distinct brand with a focus on reliability and performance rather than weight-shaving and snazzy graphics/stanchions?

I’m looking forward to some Kashima coated Super Monster T’s 😀

Cynical me thinks that Fox are trying to force the market price up of premium forks. Their forks are already pretty much £1k and offer not a lot more (possibly less) than £600 forks. I hope they dont get their own way.

Haven’t Fox dropped their prices this year? MBR review suggests the RRP of the new kashima 34’s is less than pikes.

I like both brands so happy marz will keep going. Mixing the best bits from both should produce a great top end Fox fork in the future and if they knock out some marz for cheaper bikes around the same quality as lower end RS all will be well. RS could do with more competition at the lower end.

I wonder if Fox have bought it to eliminate any likely resurgence of the Marz brand/acquisition by someone else and to protect their own market share.

I can see they want to compete with people like x-fusion on price and still position Fox as a premium brand so maybe using Marz name on lower price stuff (and drop the ‘cheap’ OEM Fox products?) would make some sense.

I wonder if Fox have bought it to eliminate any likely resurgence of the Marz brand/acquisition by someone else and to protect their own market share.

Not something I’d considered but I can see the logic.

I can see they want to compete with people like x-fusion on price and still position Fox as a premium brand so maybe using Marz name on lower price stuff (and drop the ‘cheap’ OEM Fox products?) would make some sense.

I think Fox own brand recognition among casual and newbie riders is too powerful for this to make sense.

Combine the two?

“Marfoxi”

“Foxocchi”

Possibly the worse thing for the brand, hopefully some people will keep their jobs though

I wonder if Fox have bought it to eliminate any likely resurgence of the Marz brand/acquisition by someone else and to protect their own market share.

I can see they want to compete with people like x-fusion on price and still position Fox as a premium brand so maybe using Marz name on lower price stuff (and drop the ‘cheap’ OEM Fox products?) would make some sense.

i think this is very much the case…they need to do something to keep hold of their share of the market seeing as Rockshox are gaining ground on them.

hopefully they will allow Marzocchi to remain as a brand in its own right but hopefully this new arrangement will mean more reliable fox forks and lighter marzocchi forks in the future if they start to share technology.

Cynical me thinks that Fox are trying to force the market price up of premium forks. Their forks are already pretty much £1k and offer not a lot more (possibly less) than £600 forks. I hope they dont get their own way.

Who ACTUALLY pays that much for forks really?

Who ACTUALLY pays that much for forks really?

People with an Audi and Santa Cruz? 🙂

Didn’t see that coming.

It’ll be interesting to see what Fox do with the brand as there is still an element of loyalty to it from people who had the earlier forks (everything that I had up to the point of the AM1’s were brilliant). I agree that they’ll probably be used as an X Fusion competitor (whose forks are hardly bargan basement cost wise).

I’ve had a few Fox forks over the years and they’ve all been preety good to be honest (I’ve never paid full price for any of them).

I’ve never owned forks that didn’t start with an “M”, so that’s all the unfashionable ones then – Magura, Maverick, Manitou and Marzocchi.
I’m a bit of a Marzocchi fanboy, to be honest – five weeks in Greece with a set of shim stack converted 55 TST2’s has done nothing to change my mind either – they just feel like trials forks which, to me, can only be a good thing.
I’m toasting them with some very cheap, and good, wine anyway……and I’ll be scouring the classifieds for a few more to buy too, seeing as I’m a 26″ Luddite.

My rc3s are by far the best forks I have ever had, and anyone I know has ever tried! This is sad. I can’t imagine fox doing anything good with them, would be strange to consider them a cheaper brand given the quality of the marzocchis is so much higher than the overpriced fox tat. Wind wave have been really good too, significantly cheaper servicing than any other places.

Evening. My shim stacked TST’s were epic.

Currently on 350’s with SKF seals fitted FOC by windwave. Top people.

hora – Member
Evening. My shim stacked TST’s were epic

I’d have to agree with you, Hora. I’m loving mine anyway.