Agreed, howies ain’t cheap. I think they’d agree themselves.
But consider:
– The quality is generally very good (and like gooner says, when it’s not, they’re very cool about sorting it out)
– They don’t do sweatshop nonsense
– Stuff is built to last, so you’ll have this stuff for a good while
– They’re into organic materials (cotton pesticides = often nasty stuff)
– Check out their sales. Standard prices are high, but when they do sales, they do them with pretty good prices. The sample/seconds sales are worth looking out for. £80 jeans for £25, anyone?
– Supporting howies means supporting stuff like this: http://thedolectures.com/