Dick, Hayes are bled from the caliper end anyway, but i agree that it is likely there is still air in there – all it can be really, assuming no leaks.
Walla, there are reach adjustment screws in the lever. 2mm allen key ( but use a fresh one as they round out easy at this size! ). unscrewing allows the lever further inwards towards the bar.
bleed them again, give the caliper a good banging around, manipulate it about in all orientations, flick the hose etc. etc. then leave the pads spaced out with something so they are held all the way back, and tie the lever back to the bar as far as it will go, overnight. then try bleeding again. with the lever held back and the system pressurised, any air should gradually make it's way to the top of the system.
HTH.