The point was/is, why are all the families happy to go Skiing but not MTBing.. They’re not Skiiers, they’re not MTBers, they’re just randoms.
I think there are 3 main reasons
1. skiing has been part of mountain culture for way longer than bikes have existed, let alone mtb. There is a heritage and many decades for a leisure industry to grow up around it
2. skiing is perceived as much more about family and family holidays. Skiing as been established for long enough for 3 generations to go on the slopes together. This isn’t the case with mountain biking. At best you are starting to get 2 generations who can ride together.
3. perceived risk. The perception is that if you fall skiing then you get covered in snow and that’s about it, and if you’re unlucky you break a leg. Mtb is seen as high risk and dangerous with far higher likelihood of hurting yourself from a minor fall and