DT SWISS 350 hubs with H+Sons Hydra rims – £380 all in.
This, or similar, I have 350s built on Pacenti Forza rims with Sapim spokes, cost approx £400 although I built myself. The 350s are the smoothest spinning cartridge bearing hubs I’ve ever owned, and I include Hope in that.
As a wheelset they’ve been amazing, almost road wheel weight (1700g pair), roll well, have shrugged off the knocks, 40mm tyres seem to sit perfectly, no pinch flats at 40psi and latex tubes but roll fast.
That’s a rim brake build right enough but the disc rims are the same but slightly heavier and with a bigger logo 😎
Edit: should point out that Kinlin rims are definitely the cost-conscious choice, they do everything that sexier branded rims to at half the price. If I could bear to do without logos and colourful stickers on my rims I could have saved £40 an end by going Kinlin instead of Pacenti.