I just had to re-do my road bike chain for the first time after 20 hours ish of riding since mid December – much of which was in shitty rain and most of which on wet dirty roads. I had not touched the chain in that time, and until the last ride it was silent. In fact, when using this stuff the chain is much quieter than normal lube, you cannot hear a thing.
I cleaned off the cassette and chainset (not really necessary but just looks nice) and I scraped a small amount of excess wax off the jockey wheels. I didn’t de-grease, I just dunked it straight in the hot wax and jiggled it about a lot. Since this chain has only had Putoline from new, the crud on the outside of the inner plates which is normally hard to remove whilst cleaning was wax-based and it just melted off. I hung it up on the garage door cross-members so it could drip on the floor, then I gave it a good wipe down.
I always seek to spend as little time as possible on maintenance and cleaning, but I’m very picky about how my bike works so jobs are always done – just efficiently.
The only situation where it might not be ideal is if you are say time-trialling. It makes the chain quite stiff, you might lose a watt or two.