Like everyone else we only started buying toilet rolls and none branded stuff, but as time as passed pretty much try and buy everything there, the Norpack butter, the chocolate, the wine, even some beer, the meat, fish, seafood, veg all fine and half the price of Waitrose, the other store in town. Only snag the council charge to park so you risk a ticket, whereas in the next town Lidl is free.
However you do have to work around the six fingered banjo players with their two headed kids up from the Marsh and it is a bit low light depressing as CG so aptly puts it, but sinking your teeth into their eating liquorice puts that all behind you.
Oh and did I mention their chocolate with hazlenuts in it? Thing of the past now thanks to the dietfest.