Alright, I’ll put it another way as I don’t think I’m phrasing myself well (which is probably why I’ll never try to start a mag 🙂 ).
Is it going to be a mag that reviews £200 jeans and discusses not washing them but comes across as looking down at those that ‘don’t get it’. That’s the bit that I reckon a lot of people would have issue with. As I said, it all seems a bit silly to me but then bikes are too so I have no fundamental problem with that so long as there’s self-awareness to go with it. If there is then a look into other people’s interests no matter how silly can actually be interesting.
Basically, if I found your jeans and washed them while you weren’t looking, would you be jumping off a bridge after hacking me to pieces (with an axe presumably) or just be mildly hacked off? 😉