Orange Bikes Announces ‘A New Dawn’

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We’ve just had word from Orange Bikes, they’re set to continue. When the application for administration was made, an application was also placed for P. Bairstow Limited, the metal fabricators who build their frames. It appears a restructure and purchase of the fabricators has been possible – we know that Orange had been looking at moving to a single site some years ago, so hopefully this puts things on track for where they want to head. Here’s the official PR:

We have the good news you’ve been waiting to hear!

After a restructure of the business and its associated companies we are pleased to announce that Orange bikes is set to continue under the ownership of Ash Ball.

Our Heritage

Orange Bikes has a rich history that spans over three decades. Since our establishment in 1988 in the north of England, we have always been a hub for talented athletes and have produced some of the most iconic bikes in the industry. Over the years, our bikes have become synonymous with quality and performance.

We know that Orange Bikes holds a special place in the hearts of cycling enthusiasts. Whether it’s the aspiration to ride one of our bikes or the pride of owning one, we’re aware that everyone connected to cycling has their own unique Orange Bikes story.

We are grateful for the support and loyalty of our customers throughout the years. The passion we see for our brand has been instrumental in our success.

We remain committed to delivering exceptional bikes and continuing to be a driving force in the cycling community. 

Our Future

As part of a restructure, Orange Bikes has successfully acquired its UK frame manufacturing partner. This is a significant development that brings us one step closer to realising our ambitious plan of having the entire company exist under one roof.

With this acquisition, we will be able to streamline our operations and create a more efficient production process. The new facility, just 2 miles from our current headquarters, will serve as the new home for Orange Bikes. It will house both frame fabrication facility and bike assembly, allowing us to unify the entire production process in one location.

This integration will enable us to have greater control over the manufacturing process, ensuring the highest quality standards for our bikes. From the delivery of the aluminium for which we are famed, at one end of the factory, to the shipment of complete bikes from the other, we will have a seamless and efficient workflow.

We are excited about this new chapter in the Orange Bikes story and the opportunities it presents. This move not only strengthens our position in the industry but also demonstrates our commitment to British bike manufacturing.

Through the streamlining of our business, we have been able to preserve jobs and reinforce the stability of the Orange brand. This strategic decision ensures a promising future for British bike manufacturing in West Yorkshire for at least another 35 years.

We are excited about the opportunities that lie ahead and remain dedicated to producing high-quality bikes that meet the needs and expectations of our customers.

We’d like to thank our customers, friends, colleagues and peers for all their support during this challenging time and welcome them along for the ride in this next great chapter of Orange Bikes.

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Hannah Dobson

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I came to Singletrack having decided there must be more to life than meetings. I like all bikes, but especially unusual ones. More than bikes, I like what bikes do. I think that they link people and places; that cycling creates a connection between us and our environment; bikes create communities; deliver freedom; bring joy; and improve fitness. They're environmentally friendly and create friendly environments. I try to write about all these things in the hope that others might discover the joy of bikes too.

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Home Forums Orange Bikes Announces ‘A New Dawn’

Viewing 7 posts - 121 through 127 (of 127 total)
  • Orange Bikes Announces ‘A New Dawn’
  • wheelsonfire1
    Full Member

    Does anyone know how the “New Dawn” is going? It’s all very quiet!

    mashr
    Full Member

    Not really surprising when the old owner is the new owner and the old frame builder is the new frame builder. They’ve not even hit the delete key for any of the range yet

    kelvin
    Full Member

    I doubt they’d delete any model they still have stock of.

    Anyway, isn’t the “new dawn” all about consolidating frame fabrication and bike building for UK models onto one site…? Going to take more than a few weeks that!

    chakaping
    Full Member

    Anyway, isn’t the “new dawn” all about consolidating frame fabrication and bike building for UK models onto one site…? 

    You’ll know better than me Kelvin, but I suspected the thing about moving to one site was by necessity because they’d lost one of them – but with a proactive spin put on it.

    As above, I’d expect them to gradually rationalise the range as lines sell through.

    They’ve no shortage of bikes with cutting edge geometry so they’d be nuts to bring out any new models IMO.

    wheelsonfire1
    Full Member

    The “New Dawn” is upon us! This was sent to a friend..

    https://mailchi.mp/orangebikes/the-orange-phase-evo-9367448?e=537c2a5b48

    rOcKeTdOg
    Full Member

    Well it looks better than the old ebike, but that’s not really a hard thing to achieve! It’s still no looker though. But apparently it’s great at everything so who cares about looks. Johnathon should buy one

    Kamakazie
    Full Member

    Looks good but I’d still want a bottle mount. Surely something like the YT custom fidlock bottle could fit?!

Viewing 7 posts - 121 through 127 (of 127 total)

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