UCI Bans Lewis Buchanan For OnlyFans Sponsorship

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In a video on his youtube channel over the weekend, Pro racer Lewis Buchanan revealed he’d received communication from the UCI informing him that due to his sponsorship deal with the online pay to view content platform he would not be allowed to race in UCI sanctioned events this year.

Lewis featured in a news item we ran earlier this year when he announced his sponsorship deal with the Onlyfans website.

OnlyFans is a website that allows content creators to create content that is only available to their paying fans. Since it’s creation it has become a home for adult content creators who can forge a living by interacting with their fans and creating content in a private space that many adult performers claim is a much safer environment for sex workers. Regardless of the original intentions of the platform creators, OnlyFans has become synonymous with porn which is something the platform has actively tried to address recently with scores of sponsorship deals with professional athletes around the world.

It’s clear however, that the UCI is having none of that and considers the association with OnlyFans to be a breach of it’s athlete terms and conditions, which lewis quotes in his video.

Buchanan claims to have contacted the UCI who are not willing to talk with OnlyFans directly to try and find a resolution. Buchanan claims the UCI rules only prohibit association with pornographic ‘products’ and after reading out the relevant paragraph in the UCI terms and conditions he was provided, counters that OnlyFans is not in fact a product, concluding that the UCI are ‘very uneducated.’

We have reached out to the UCI for comment and this story will be updated as new information becomes available.

While you are here

https://singletrackworld.com/wp-content/uploads/2023/01/lewis-buchanans-only-fans-sponsorship-deal-what-do-you-think/
https://singletrackworld.com/wp-content/uploads/2023/01/get-used-to-seeing-onlyfans-sponsor-more-aspects-of-our-sport/

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Home Forums UCI Bans Lewis Buchanan For OnlyFans Sponsorship

Viewing 29 posts - 41 through 69 (of 69 total)
  • UCI Bans Lewis Buchanan For OnlyFans Sponsorship
  • thisisnotaspoon
    Free Member

    On reflection maybe there is a case for a ‘porn’ ban in cycling, because it’s a sport that struggles to attract and put on races for an even split of men and women.

    Either women’s fields are very thin (MTB) or there’s not enough interest to maintain a full calendar (pro road tour). And against that background it’s arguably wrong, it’s a dog whistle version of having pit/podium girls.

    If we were talking about netball, hockey, the WSL, or something like that then the argument would perhapse be different.

    squirrelking
    Free Member

    Who do you think the majority of these sex workers (call them what they are) are?

    That’s what I don’t get. There seems to be backlash from men deciding that women need protecting from That Sort of Thing* but I’ve not heard anything from the female side. Obviously there are a lot of demographics at play here but, I dunno, I’m not going to start taking pointers on feminism from guys. I want to listen to the female perspective but I’ve heard nothing so far.

    *not just here

    Edit: I understand concerns relating to the accessibility of the sport and uptake by women but honestly, making their minds up for them isn’t much of an improvement. That’s before the utterly shite prize money disparity across disciplines (not just the UCI at fault here). There’s a lot more things wrong than the marmite sponsor of one athlete.

    If we’re going to debate ethics then I’m all for it but so long as one area gets special treatment, especially when overall harm is considered then I’m afraid the present argument doesn’t hold water as far as I’m concerned.

    benos
    Full Member

    @squirrelking Ah, OK. I thought you were lumping your question to me in with the response you quoted immediately after.

    Why? Ultimately I think porn and the sex industry in general is a significant net harm to society (for both men and women) and so I’d rather not see it celebrated, normalised or promoted in other industries.

    I probably won’t be able to respond if you have any more questions, partly because I’m getting ready for a funeral early tomorrow morning, but also because I’m not really interested in debating the pros and cons of the sex industry on here.

    zerocool
    Full Member

    Isn’t the whole point of his sponsorship to try to promote the fact they’re not a porn site? I know of quite a few artists and comic writers, etc that use Only Fans in the same way that others use Patreon and other crowdsourcing sites.

    Yes, there are people on there that produce adult content (I’m too poor to find out myself) and the6 have got most of the publicity (probably due to the likes of the Daily Mail, “think of the children”), but they want to show that they are more than that (or sport wash) by sponsoring a wide range of athletes in different sports. Is Mary Whitehouse on the UCI board of directors these days?

    And haven’t we all (as bikers, the industry and the UCI themselves) been whinging and harping on about wanting more outside sponsorship for the sport?

    And let’s be honest it’s not he same as PornHub, Playboy or Penthouse sponsoring a rider as they are 100% smut.

    (Edited for spelling)

    1
    Scienceofficer
    Free Member

    And it makes him sound whiny and a bit dim here

    It does. Selective interpretation of ‘services’ when there is a clear and unambiguous definition.

    Reminds me of a teenager in the wrong squirming to get out of it.

    FunkyDunc
    Free Member

    It is a very interesting social experiment.

    Obviously Only Fans crosses the lines for the UCI bods, probably because they have only heard about it / used it for viewing porn under the radar. PornHub on the other hand appears on the side of race cars, but I guess these days its more sociably accepted, although its tracked record disgraceful allowing under aged porn etc.

    Then you have every man and his dog using Twitter which does much harm to many people physically and psychologically but it is socially acceptable so all mainstream companies, including the NHS use /endorse it.

    Anyhow his sponsorship has already done its job, lots of middle aged men are now more curious to go and find out a bit more about Only Fans as their wife’s have already blocked PornHub on their wifi network

    ratherbeintobago
    Full Member

    Isn’t the whole point of his sponsorship to try to promote the fact they’re not a porn site?

    How much content on OF isn’t porn though? This is sportswashing just as much as Qatar hosting the football world cup.

    OF is problematic for a number of reasons, not least of which are the endless clickbait articles in eg. the MEN* saying how much money people have made off it – but for every one who makes big money, there will be hundreds of potentially vulnerable people being exploited for pocket change.

    (*The editor of the MEN recently did a ridiculous interview where she said she wanted the MEN to be like the New York Times. Cue hollow laughter from everyone)

    theotherjonv
    Free Member

    And let’s be honest it’s not he same as PornHub, Playboy or Penthouse sponsoring a rider as they are 100% smut.

    Playboy and Penthouse used to have some interesting articles, I’ll have you know. Probably why they rarely ended up as hedgeporn, the connoisseurs used to keep them safe for their informative content.

    stevextc
    Free Member

    Obviously Only Fans crosses the lines for the UCI bods

    In a way donating to the NRA doesnt…

    but then what do the UCI actually do in MTB? (do as in an actual action)
    1/ Set rules
    2/ have some jerseys
    3/ take money
    4/ be “we are the UCI”

    I don’t think they actually organise events, build the tracks or even do the travel for the athletes themselves…
    To paraphrase someone commenting on PB it’s not a difficult job to call a ski resort, tell them if they pay you then you’ll stick some summer revenue their way and they’ll be hearing from your “event partner” if interested

    nickc
    Full Member

    Playboy and Penthouse used to have some interesting articles

    Uh Huh…Remember any of them?

    theotherjonv
    Free Member

    https://www.vogue.com/article/10-surprising-playboy-articles

    https://thehundreds.com/blogs/content/reading-playboy-for-the-articles-13-must-read-journalism-literature-pieces-from-playboy-magazine

    Not specifically to make a point, but there were a surprisingly high quality of contributors and a few genuinely literary important articles hidden behind the bushes.

    eg: Fahrenheit 451 – had little circulation when published, then was serialised in Playboy, became the classic and at the same time helped Playboy through the early issues.

    I guess that’s the benefit of being an autocratic governing body, you can have a flexible moral compass. See also BC, CIPD, etc, etc.

    1
    stevextc
    Free Member

    I guess that’s the benefit of being an autocratic governing body, you can have a flexible moral compass. See also BC, CIPD, etc, etc.

    True but I guess the real benefit of working at one is you can have donations direct to your own bank account as well.

    True but I guess the real benefit of working at one is you can have donations direct to your own bank account as well.

    Also very true.

    ratherbeintobago
    Full Member

    The donations will just be resting in people’s own bank accounts, though

    ayjaydoubleyou
    Full Member

    but then what do the UCI actually do in MTB? (do as in an actual action)
    1/ Set rules
    2/ have some jerseys
    3/ take money
    4/ be “we are the UCI”

    I don’t think they actually organise events, build the tracks or even do the travel for the athletes themselves…

    what do they do in road and track?

    are they building velodromes, designing courses, organising road closures, negotiating sponsorship? genuine question, I dont know.

    Sports (as in competitive sport, not riding your bike for fun) need a governing/organisational body of some sort.

    Call them fiscally inefficient, traditionalist luddites; sure. But don’t call them useless.

    nickc
    Full Member

    @theotherjonv, Playboy is also where the modern version of the Illuminati conspiracy was given lots of column space.

    Makes you think.

    stevextc
    Free Member

    what do they do in road and track?

    are they building velodromes, designing courses, organising road closures, negotiating sponsorship? genuine question, I don’t know.

    Genuinely don’t know… however the local equivalent (BC) seems to do “some stuff” … at least at the velodrome/track level

    Sports (as in competitive sport, not riding your bike for fun) need a governing/organisational body of some sort.

    I’ve no idea about the road/track stuff but surely calling it “the same sport” as DH/Enduro and prob XC is about as accurate as saying Rugby is just another “football” with a slightly different ball?

    Then for XC/BMX you have the IOC and various national bodies as well…

    Call them fiscally inefficient, traditionalist luddites; sure. But don’t call them useless.

    It seems like lots of bodies (in both senses) no really doing much other than “being”?

    chrismac
    Full Member

    I think most governing bodies don’t do much for the sport per se. They set the rules and take money. What do fifa actually do? The FIA? To give just 2 examples.

    nickc
    Full Member

    They set the rules

    Indeed, I think the rule that Lewis fell foul of was particularly plain as well.

    ayjaydoubleyou
    Full Member

    I’ve no idea about the road/track stuff but surely calling it “the same sport” as DH/Enduro and prob XC is about as accurate as saying Rugby is just another “football” with a slightly different ball?

    A fair point – if there was a different organisation, a UMTBI or something, and all the off road disciplines switched to that; I’d be equally as happy.

    Its happened before, in various sports, with varying degrees of success. Sometimes they become separate rival entities, in others athletes happily cross between them.

    ocrider
    Full Member

    Putting our off-road biking exceptionalist train of thought aside…
    Aren’t football and rugby different sports with similar names whereas MTB, road and track cycling are different disciplines of the same sport?

    If XC broke away from the UCI, it’d no longer be in the Olympics unless the IOC accepted a new international governing body for off-road riding. Which is more than doubtful.

    stevextc
    Free Member

    ocrider

    Putting our off-road biking exceptionalist train of thought aside…
    Aren’t football and rugby different sports with similar names whereas MTB, road and track cycling are different disciplines of the same sport?

    I think the “exceptionalist” train of thought could just be reversed.
    Ignore the names and they are both using balls.. it could easily be square and tennis ?

    A DH MTB has as much to so with a road or track bike as a squash racquet has to a tennis racket…

    If XC broke away from the UCI, it’d no longer be in the Olympics unless the IOC accepted a new international governing body for off-road riding. Which is more than doubtful.

    I guess I just see that as a scale-up.
    Isn’t football and olympic sport? How is it being an Olympic sport make it “better” than Rugby ???
    Is XC “better” than DH or BMX “better” than slopestyle?

    The Olympics just seems like an extra layer of faff and buerocracy?

    ayjaydoubleyou
    Full Member

    A DH MTB has as much to so with a road or track bike as a squash racquet has to a tennis racket…

    probably less, but you have gone to the two extremes

    If you lined them up as
    DH
    Enduro
    XC
    Cyclocross
    Road
    Track
    You see a lot of top or near top level pro athletes that will cross over between at least 2 if not 3 adjacent disciplines

    (and add in the judged/trick side of the sport with (non-racing) BMX, slopestyle, DJ, big mountain freestyle – which I’ll admit to having little interest in, but there seems to be quite a cross over here too)

    I dont think racquet sports or inflatable ball sports has the same integration at the pro / semipro level.

    stevextc
    Free Member

    probably less, but you have gone to the two extremes

    You see a lot of top or near top level pro athletes that will cross over between at least 2 if not 3 adjacent disciplines

    Sure but they don’t need to have the same governing body or that isn’t a reason they should.
    A lot of endurance athletes might do completely different sports (bike/running) or there is a lot of crossover between BMX and skateboards ..

    A better example from Olympics maybe

    Boxing, fencing, judo, karate, taekwondo, and wrestling are all listed as martial arts in the Olympics but don’t share a governing body anywhere I know of.

    twistedpencil
    Full Member

    BMX (racing) should be slap bang in the middle of that list as there have been successful riders moving into track and DH / Enduro.

    stevextc
    Free Member

    BMX (racing) should be slap bang in the middle of that list as there have been successful riders moving into track and DH / Enduro.

    Well you can add moto-x and swimming etc. but again doesn’t mean they should have the same governing body

    ayjaydoubleyou
    Full Member

    BMX (racing) should be slap bang in the middle of that list as there have been successful riders moving into track and DH / Enduro.

    less of a progression line and more of a spider web – add in BMX racing, 4X, dual slalom, and gravel racing.

    stevextc
    Free Member

    A fair point – if there was a different organisation, a UMTBI or something, and all the off road disciplines switched to that; I’d be equally as happy.

    Its happened before, in various sports, with varying degrees of success. Sometimes they become separate rival entities, in others athletes happily cross between them.

    It almost feels like this is happening at least some manufacturers seem to be moving away or at least hedging bets for MTB???
    I guess ultimately the UCI are basically the emperor with no clothes .. but whilst people pay taxes as it were the “World Cup” is still the world cup.

    The difficulty seems to be the “bike manufacturers” are between a road and a rocky place? To take your list the big 5 have various degrees in each so if the UCI starts punitive “if you compete in XYZ we’ll ban you from every discipline” they are losing the other disciplines.

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