UCI Bans Lewis Buchanan For OnlyFans Sponsorship

To say only fans is the same as twitter… I have doubts about the quality of 280 character text porn.

Product definition: “Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a need. It includes physical objects and services.”. So services, such as a media platform are also a product. “very uneducated”.

He signed a contract/did a deal with the UCI, then another with Only Fans. Just read the contracts before signing, and it would be clear they are not fundamentally incompatible.

Is he intending to race at an uci event? If not then it doesn’t matter. It’s just he sent ahead to be doing the enduro series this year

I guess the real question has to be is it really worth it From Lewis’ perspective?

Hanging on to a sponsor and trying to battle a ruling if the governing body has excluded you from the sport? How big a part of his sponsorship does Only Fans make up?

I suspect that Only Fans are trying to shed their reputation by sponsoring various sports, but it’s never going to work, their reputation for specialist grot is well established now…

Lewis has a tendency to assume he knows best, and to be fair, in his career he’s been proved right a few times, but this just feels like “I choose to interpret it this way and there is no other viable explanation”. And it makes him sound whiny and a bit dim here, not to mention selfimportant- it’s a 10 minute video ffs! That’s the worst bit, it’s not like he gets paid by the second here.

Thing is, the UCI’s rules are prurient and outdated here but they seem to be implementing them exactly right. As much of a joke as the organisation can be I don’t think they can be faulted here on the execution.

But this is a generational thing. People who got their porn from a backstreet sex shop, or from a top shelf, or on pay-per-view, or on a paid internet site, or on pornhub- depending on their age- all know that what they did was absolutely fine and normal and everyone was doing it, but whatever the next generation does is disgusting and wrong. There’s a generation that’ll pretty much agree with Lewis here, but then they’ll probably all turn their noses up at haptic ai porn or whatever it is the next generation likes.

(in general, onlyfans aren’t trying to be more respectable, they’re trying to have it recognised how respectable they already are to many people, by the older people who own companies and write rules)

And considering the UCI can’t even stop riders from injecting tardigrade sweat into their eyeballs, I don’t think they’re going to sort out porn hypocrisy. They’re all too busy watching Big Hairy Muffs VII on vhs.

but then they’ll probably all turn their noses up at haptic vr porn or whatever it is the next generation likes.

you have my attention….

UCI – “Yeah, we’re OK with Ineos or states who behead people but you know, we have to be careful”.

Only if you do it right- ie people watch it and the ads. Lots of people drag out videos in the expectation it’ll get more ads etc but that only works if people actually watch the ads, a 10 minute boring video that people watch 3 minutes of or click to the end doesn’t earn any more than a shorter vid.

Though if Lew’s understood the cpm rules as well as the UCI rules maybe we’ll get another video in a month complaining that he didn’t get his internet munney.

From what i can see he last raced a UCI event in August 2021… it doesn’t seem to be a massive priority ?

He’s ostensibly an EWS racer, which this year is UCI sanctioned.

He’s ostensibly an EWS racer, which this year is UCI sanctioned

Well he only raced 2 in 2022 and didn’t start one of those.

https://www.rootsandrain.com/rider883/lewis-buchanan/results/

IIRC they do now, or at least they get paid more for longer videos. Which is why every new video is pointlessly long.

YouTube has been pushing longer content for a while now.

Yep, pretty much lost interest in it as a result, I don’t have the attention span or time to watch a 30 min video which should have been 90 seconds long, or a 10 min vid which really has only one sentence worth of information in it…

Good call imo. Porn should have no place in sports.

Good call imo. Porn should have no place in sports.

Well since we’re at it how about gambling?
How about countries with appalling human rights records?
How about companies who support the NRA?
How about big oil?

How are any of those any better or less damaging than a porn site that’s behind an actual pay wall so you can’t actually see anything unless you’re legally old enough?

It was a risky move for him and it’s not quite paid off.

I’m sure he’s paid very well for it by OF!

But this conversation is about OnlyFans, @squirrelking, and I agree with the decision.

Yep, pretty much lost interest in it as a result, I don’t have the attention span or time to watch a 30 min video which should have been 90 seconds long, or a 10 min vid which really has only one sentence worth of information in it…

I’m sorry, I’m confused. Are you talking about clips on OnlyFans?

UCI are just wrong here

Well, that’s for them to decide really, not us. I agree with you in that I don’t have a problem with his chosen advertising and you can always find hypocrisy in any advertising of anything and sports organisations don’t seem to have a problem taking money themselves from all sorts of sources that you and I might find problematic. The sports -washing that F1/FIA indulges in is particularly egregious.

But, they’re not “wrong”, they’ve just made a decision about what they’ll accept

For example;

Pornhub’s business model for allowing sex-workers to promote themselves on it’s platform isn’t a million miles away from what Only Fans are doing, the difference being that Pornhub is also home to some very troubling and illegal activity, and it’s not clear that Pornhub care over much. I don’t think any normal person doesn’t think that a racer with the Pornhub logo on the chin of a helmet (insert* your own joke here) is something I want to explain to a kid watching the DH on Sunday. By banning OF, the UCI are letting everyone know that without having to have that argument with them.

*It just gets worse really…

@benos do you have a reason why?

Well, that’s for them to decide really, not us.

*sigh*

Yeah you’re right, as said by footflaps it’s their game so their rules. I just think that of a large wedge that’s already well hammered in Onlyfans is the very thin edge.

I mean you wouldn’t expect to see Pornhub advertising

Pretty sure there’s a football team with them as a shirt sponsor.

Edit: seems I misremembered. But they have sponsored a motorcycle race team https://www.dmarge.com/pornhub-mv-agusta

and the only thing a individual or team can do is “not race” in the international (and to an extent national) circuits.

Not 100% sure on the finer details but i think the top two divisions of team have a minimum calendar they have to fulfil or they either get fined or put their license for the following season at risk (and lose invites to other, more prestigious events)

@squirrelking As I said, *I* think porn should not have a place in sport. That’s why I agree with the UCI on this, regardless of where their authority might derive from.

As I said, *I* think porn should not have a place in sport. That’s why I agree with the UCI on this, regardless of where their authority might derive from.

Yes I read that the first time round.

I’ll make my question clearer – can you expand on why?