Although it’s pretty tricky to discern what any sort of net profit was made, by any stretch 2021 was clearly something of a bonkers year for Shimano’s bike division.
Kudos to Bicycle Retailer for bringing this story to light. While it will come as no surprise to many that a major bike component brand had a successful period during The Era Of Covid, it is still illuminating to see some numbers about it.
As it happens, 2021 was Shimano’s 100th birthday, and its operating income and sales were record-breaking for the company.
Purely in Shimano’s bike division (yes, not including their fishing department* which no doubt saw similar pandemic boomtime) the net sales were reportedly up 49% and operating income was up 82.7%.
*Shimano’s fishy sales were up approx 28%
Now then, some caution is advised when inspecting such striking stats. The key thing to bear in mind was that most of this data is referring the start of 2021 to the start of 2020 (when Covid first brought the world to a standstill).
But if you compare 2021 to the previous record-holding year of 2015 (or just do what we did and copy Bicycle Retailer’s homework), sales are still revealed as being up around 40%.
As for as the future is concerned, Shimano is predicting around a 6% sales increase for 2022.
Shimano’s report: “There is concern that the global economy will be weighed down by the infection spread of new, highly infectious variants, and that shortages of semiconductors and electronic components, rising prices of raw materials, tight logistics, a labor shortage, and other problems may further worsen. However, interest in outdoor leisure activities that can avoid people crowding is expected to continue”.
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