This new Lego MTB video from TotalMTB and Marmot Animation is actually quite sweet. It depicts getting out for a ride with friends and all the good vibes that come from that. We recently had a chat to Ryan from TotalMTB about the charity and how it all got started.
Make sure you take some time to do the same. Call your friends and head out for a ride, it’s good for you!
A friend of mine loves doing stuff with Lego and also doing video content so he started doing stop motion video with Lego. He’s extremely talented not only with the video but with the story lines as well.
I’m always on the look out for new, fresh but engaging content to put across what TotalMTB’s values are and what we’re about along with our important mental health message. Most people love Lego and it just seemed like a clever and engaging video to promote MTB and its benefits.
I gave Marmot a pretty much open brief. It starts with someone stressed at work, messaging friends to go for a ride and the ride de-stressing the rider. The brief also had some words for inspiration to try and include in the video.
I had no idea what the video was going to be like apart from it including Lego, and I must say I couldn’t be happier with the what he came up with and the final video. I think it shows and puts across exactly what we want.
Ryan Oldfield, TotalMTB
Related Content:
Interview: TotalMTB and Mental Health Matters
Side by Side, Beyond the Ride: Video for Mental Health Awareness Week
Singletrack Merch
Singletrack Sponsored Features
Featured Premier Partner
Join our mailing list to receive Singletrack editorial wisdom directly in your inbox.
Each newsletter is headed up by an exclusive editorial from our team and includes stories and news you don’t want to miss.