Must Watch: The Stumpjumper EVO Video is bonkers

Video

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Blah blah, shred shred, roost, slo mo. You think you’ve seen it all. And then this lands. Perhaps taking a leaf out of the book of YT, arguably makers of ‘films’ not promo videos, Specialized has gone for it with their video to promote the new Stumpjumper EVO.

Part great riding, part story, it’s beautiful, original, and funny.

Favourite details include the yellow Crocs, and this dialogue:

‘What went in here?’

‘Stuff’.

Watch it, and then you’ll understand.

Which detail catches your eye? Or do you disagree and think it’s all a load of marketing nonsense? Comments below! We’re off to watch it again.

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Hannah Dobson

Managing Editor

I came to Singletrack having decided there must be more to life than meetings. I like all bikes, but especially unusual ones. More than bikes, I like what bikes do. I think that they link people and places; that cycling creates a connection between us and our environment; bikes create communities; deliver freedom; bring joy; and improve fitness. They're environmentally friendly and create friendly environments. I try to write about all these things in the hope that others might discover the joy of bikes too.

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Comments (9)

    footflapsfootflaps October 6, 2020 at 6:13 pm

    Very nice!

    christian newsomechristian newsome October 6, 2020 at 6:19 pm

    Brilliant. Amazing trails makes me want to ride.

    jeffljeffl October 6, 2020 at 6:32 pm

    Really good video, with good trails, good riding, good production and almost a story line.

    roycassroycass October 6, 2020 at 7:23 pm

    Great Vid..makes you wanna ridePerhaps he left coz he saw Ebikes coming …‍♂️

    the00the00 October 6, 2020 at 8:32 pm

    Having just spent the weekend riding in a mixed group of guys and gals, having a great time and totally shredding; this video looks so old fashioned it could almost be ironic. Big group of bro’s doing the digging and riding and photography, the only woman is asking banal questions.
    All the money spent on this production, and nobody thought to do it differently!

    super scale 20super scale 20 October 6, 2020 at 8:52 pm

    Really enjoyed that.

    oooooooooooo October 7, 2020 at 11:31 am

    That’s joyous, I enjoyed that.

    Where can I ride horizontally like that in the UK? Always been on my bucket list…but haven’t found the trail.

    theGrindertheGrinder October 7, 2020 at 4:38 pm

    Inspirational and interesting – kept me watching right to the end with it’s “story”. Very slick, well worth a watch. It’s all about the fun.

    DuncanDuncan October 8, 2020 at 2:38 pm

    Very silly fun video. Shame they didn’t include the ‘perfect’ line in a single cut instead of all those edits. Not really relatable to UK trail conditions, but that’s so often the case I guess we’re not the target market. Bring on the winter filth!

Comments Closed