Blah blah, shred shred, roost, slo mo. You think you’ve seen it all. And then this lands. Perhaps taking a leaf out of the book of YT, arguably makers of ‘films’ not promo videos, Specialized has gone for it with their video to promote the new Stumpjumper EVO.
Part great riding, part story, it’s beautiful, original, and funny.
Favourite details include the yellow Crocs, and this dialogue:
‘What went in here?’
‘Stuff’.
Watch it, and then you’ll understand.
Which detail catches your eye? Or do you disagree and think it’s all a load of marketing nonsense? Comments below! We’re off to watch it again.
Replies (9)
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Very nice!
Brilliant. Amazing trails makes me want to ride.
Really good video, with good trails, good riding, good production and almost a story line.
Great Vid..makes you wanna ridePerhaps he left coz he saw Ebikes coming …♂️
Having just spent the weekend riding in a mixed group of guys and gals, having a great time and totally shredding; this video looks so old fashioned it could almost be ironic. Big group of bro’s doing the digging and riding and photography, the only woman is asking banal questions.
All the money spent on this production, and nobody thought to do it differently!
Really enjoyed that.
That’s joyous, I enjoyed that.
Where can I ride horizontally like that in the UK? Always been on my bucket list…but haven’t found the trail.
Inspirational and interesting – kept me watching right to the end with it’s “story”. Very slick, well worth a watch. It’s all about the fun.
Very silly fun video. Shame they didn’t include the ‘perfect’ line in a single cut instead of all those edits. Not really relatable to UK trail conditions, but that’s so often the case I guess we’re not the target market. Bring on the winter filth!