Must Watch: The Stumpjumper EVO Video is bonkers

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Blah blah, shred shred, roost, slo mo. You think you’ve seen it all. And then this lands. Perhaps taking a leaf out of the book of YT, arguably makers of ‘films’ not promo videos, Specialized has gone for it with their video to promote the new Stumpjumper EVO.

Part great riding, part story, it’s beautiful, original, and funny.

Favourite details include the yellow Crocs, and this dialogue:

‘What went in here?’

‘Stuff’.

Watch it, and then you’ll understand.

Which detail catches your eye? Or do you disagree and think it’s all a load of marketing nonsense? Comments below! We’re off to watch it again.

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