It’s less than eight months since Mavic owner Amer Sports bought Enve. They were keeping the brands distinct at Eurobike, but Mavic wheels are starting to show up with Carbon rims, and new colour options beyond the default yellow too.
Edit, September 12th: Mavic have been in touch to emphasise that, while both owned by Amer Sports, Mavic and Enve are completely separate companies, and this includes both their R&D and production. Mavic have developed their carbon rims entirely in house.
David started mountain biking in the 90’s, by which he means “Ineptly jumping a Saracen Kili Racer off anything available in a nearby industrial estate”. After growing up and living in some extremely flat places, David moved to Yorkshire specifically for the mountain biking. This felt like a horrible mistake at first, because the hills are so steep, but you get used to them pretty quickly.
Previously, David trifled with road and BMX, but mountain bikes always won. He’s most at peace battering down a rough trail, quietly fixing everything that does to a bike, or trying to figure out if that one click of compression damping has made things marginally better or worse. The inept jumping continues to this day.