Mavic - Eurobike 2016

Eurobike 2016: Mavic Wheels, Carbon Rims

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It’s less than eight months since Mavic owner Amer Sports bought Enve. They were keeping the brands distinct at Eurobike, but Mavic wheels are starting to show up with Carbon rims, and new colour options beyond the default yellow too.

Edit, September 12th: Mavic have been in touch to emphasise that, while both owned by Amer Sports, Mavic and Enve are completely separate companies, and this includes both their R&D and production. Mavic have developed their carbon rims entirely in house.

Mavic - XA Elite wheels, Eurobike 2016
The XA Elite wheels are available in signature black and yellow of course…
Mavic - XA Elite wheels, Eurobike 2016
… but also green…
Mavic - XA Elite wheels, Eurobike 2016
… and blue!
Mavic - XA Elite wheels, Eurobike 2016
They all have matching rim decals. The rims are hookless, with a 25mm internal width.
Mavic - XA Elite wheels, Eurobike 2016
The finish on the aluminium rims is gorgeous. 650b wheelset comes in at 1695g, without tyres.
Mavic XA Pro Carbon wheels, Eurobike 2016
The XA Pro Carbon wheels come at 1550g without tyres.
Mavic XA Pro Carbon wheels, Eurobike 2016
Aluminium hubs, and what a finish. Rims are once again hookless and intended for 2.4 tyres.
Mavic Crossmax Elite, Eurobike 2016
The Crossmax Elite is a more XC oriented wheelet, weighing in at 1635g per set and intended for 2.1 or 2.25 tyres.
Mavic Crossmax Elite, Eurobike 2016
Available in this very shiny red…
Mavic Crossmax Pro wheeset - Eurobike 2016
… or of course black and yellow.
Mavic Crossmax Pro Carbon - Eurobike 2016
The Crossmax Pro Carbon shave the weight per set down to 1470g without tyres.
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You’ll pay a premium €1700 for that though. Insert your own monocle popping face and “You could buy a mountain bike/car/motorbike/caravan/etc. for that!” speech bubble if required.
Mavic Deemax Pro wheel - Eurobike 2016
The new, all mountain oriented Deemax Pro wheeset lacks the loud graphics of the Deemax DH, but gains a new front tyre: a 2.4 Claw Pro XL, designed to work with the 28mm internal width front rim. Rear wheel has an internal rim width of 25mm.

Full details of all these and more on Mavic’s website.

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Mavic - Eurobike 2016
As well as wheels, they were showing this sweet old support car.
Mavic - Eurobike 2016
I think he’s thinking: “This new wheel range looks a bit retro”

Mavic - Eurobike 2016
Mavic - Eurobike 2016
Mavic - Eurobike 2016

David started mountain biking in the 90’s, by which he means “Ineptly jumping a Saracen Kili Racer off anything available in a nearby industrial estate”. After growing up and living in some extremely flat places, David moved to Yorkshire specifically for the mountain biking. This felt like a horrible mistake at first, because the hills are so steep, but you get used to them pretty quickly. Previously, David trifled with road and BMX, but mountain bikes always won. He’s most at peace battering down a rough trail, quietly fixing everything that does to a bike, or trying to figure out if that one click of compression damping has made things marginally better or worse. The inept jumping continues to this day.

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