It’s less than eight months since Mavic owner Amer Sports bought Enve. They were keeping the brands distinct at Eurobike, but Mavic wheels are starting to show up with Carbon rims, and new colour options beyond the default yellow too.
Edit, September 12th: Mavic have been in touch to emphasise that, while both owned by Amer Sports, Mavic and Enve are completely separate companies, and this includes both their R&D and production. Mavic have developed their carbon rims entirely in house.
Full details of all these and more on Mavic’s website.