VIDEO: Mr Fruita turns your town into a mountain bike destination

Troy is always smiling. When he’s not talking, that is.

Do you have a mountain bike destination in your back garden? Are you trying to work with the local council/forestry/town to make your area more of a mountain bike centre? Trying to organise a mountain bike festival? You need to listen to this man.

Troy Rarick is credited with (near enough) singlehandedly putting the Colorado town of Fruita on the map, where his Over the Edge mountain bike shop was based. He’s now trying to spread out his knowledge by talking to communities around the world about how they can make their towns more attractive to mountain bikers. Have a look at this video from Bike Exchange to see a few of his thoughts on the topic.

The link to Troy’s business is here: http://www.mtbdestinationdevelopment.com/

Chipps Chippendale

Singletrackworld's Editor At Large

With 23 years as Editor of Singletrack World Magazine, Chipps is the longest-running mountain bike magazine editor in the world. He started in the bike trade in 1990 and became a full time mountain bike journalist at the start of 1994. Over the last 30 years as a bike writer and photographer, he has seen mountain bike culture flourish, strengthen and diversify and bike technology go from rigid steel frames to fully suspended carbon fibre (and sometimes back to rigid steel as well.)

Comments (4)

easygirleasygirl January 15, 2016 at 6:34 pm

Human powered recreators, I turned it off at this point

jamesjames January 15, 2016 at 7:47 pm

I thought it was

jamesjames January 15, 2016 at 7:47 pm

quite interesting

notfastenoughnotfastenough January 15, 2016 at 9:54 pm

A great guy. I turned up in Fruita in 2008, asked at the motel about riding and was told there was a get together on the edge of town that evening. Rocked up, and found I’d invited myself to a party at his house. He didn’t bat an eyelid. If you rode a bike you were considered a friend.

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