Athertons’ New One-Stop-Shop

Atherton Racing, made up of brothers Dan, Gee and sister Rachel, has announced the official opening of an online web store. With a mixture of official signature product and exclusive clothing, the new online store is a “one-stop-shop for anything Atherton”.

Kicking things off is a small range of t-shirts – based on the look of team’s race kit – designed in collaboration with Animal.

Sitting alongside the tees is the Pro Star Series of hardware. Consisting of handlebars, direct and standard mount stems, seatpost saddle and grips. We’ll be reviewing a lot of this stuff in future issues on Singletrack Magazine – we’ve used it to build up the Ibis Tranny for a start.

Team director Dan Brown said: “Over the past few seasons we have been inundated with requests for Atherton replica clothing, and its always something we have wanted to do but now it’s finally happening. The new t-shirt designs are amazing and we have plenty more to follow in 2010.”

http://shop.athertonracing.co.uk/

Ben Haworth

Orange Switch 6er. Stif Squatcher. Schwalbe Magic Mary Purple Addix front. Maxxis DHR II 3C MaxxTerra rear. Coil fan. Ebikes are not evil. I have been a writer for nigh on 20 years, a photographer for 25 years and a mountain biker for 30 years. I have written countless magazine and website features and route guides for the UK mountain bike press, most notably for the esteemed and highly regarded Singletrackworld. Although I am a Lancastrian, I freely admit that West Yorkshire is my favourite place to ride. Rarely a week goes by without me riding and exploring the South Pennines.

More posts from Ben