Athertons’ New One-Stop-Shop

by Ben Haworth 2

Atherton Racing, made up of brothers Dan, Gee and sister Rachel, has announced the official opening of an online web store. With a mixture of official signature product and exclusive clothing, the new online store is a “one-stop-shop for anything Atherton”.

New TsKicking things off is a small range of t-shirts – based on the look of team’s race kit – designed in collaboration with Animal.

Sitting alongside the tees is the Pro Star Series of hardware. Consisting of handlebars, direct and standard mount stems, seatpost saddle and grips. We’ll be reviewing a lot of this stuff in future issues on Singletrack Magazine – we’ve used it to build up the Ibis Tranny for a start.

Team director Dan Brown said: “Over the past few seasons we have been inundated with requests for Atherton replica clothing, and its always something we have wanted to do but now it’s finally happening. The new t-shirt designs are amazing and we have plenty more to follow in 2010.”

Comments (2)

  1. I think those shirts look grand. In fact I accidentally just bought one…

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