Well in the end I cut pieces of some old cylindrical grips and stretched them over the dowel, which keep it in place sufficiently.
MacC – the backdrop is in fact a 120tpi Egyptian cotton sheet from TK Maxx, and it was sold folded in a packet 🙂 I got a thick 34mm dowel in the end, it’s pretty rigid and it was easy to make brackets for.
The only problem with rolling it up and down is that the weight of the sheet makes it sag down in the middle slightly, which drags the sides inwards. Not by much, but it’s enough to make small wrinkes in the sides. It can be done perfectly with two people though, one on each end keeping the edge straight.
I’m taking photos now, I’ll try and get some up later for all your criticisms 🙂