Wild Swimming… Marketing cobblers.
I’ve been swimming in lakes, rivers and the sea for years, mostly just in my skids. Never bothered with a wetsuit, never had to give it a silly “lifestyle” brand-activity-name, never had to buy the gear, drink the kool-aid and say to a neighbour over the fence “oh yes, i’m a wild swimmer” while munching on my lifestyle-brand granola with lifestyle-brand skimmed milk. FFS…
Once upon a time it was just “swimming”, try getting back to it being that way.
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